Available Addressable TV device types

We are currently measuring the following addressable TV devices:

  • Amazon Fire TV
  • Android TV
  • Apple TV
  • Chromecast
  • Console (PlayStation, Nintendo and Xbox)
  • HbbTV
  • Roku
  • Samsung Smart Hub
  • YouView
  • Web TV - TV being streamed from bigger national TV stations 


Example from the Delivery tab on a Nordic campaign:


How did we do?

Activating Addressable TV measurement

How Addressable TV is measured