How to document the accuracy?

Document your audiences on website in terms of socio demographics, interest, reach and affinity by site.

Campaign centric reporting of reach, affinity, quality, traffic.

+100.000 campaigns have been tracked and validated.

Use insights and platform as media planning tool, to reach the desired target audiences.

Defacto currency among agencies in the Nordics

“Verified by AudienceProject” – have a third party validate your audience to build agency/advertiser trust.


How did we do?

Do's and dont's when using AudienceData

Why introduce segments with different affinities?