How to add parameters to AudienceReport pixel

Corina Alonso Updated by Corina Alonso

AudienceReport’s tracking pixels are easy to work with and are highly flexible in terms of working with macros and additional parameters you want to add. It could be that you want to add a cachebuster to the pixel to ensure the correct count of impressions or if you wanted to add a TCF macro. 

On a basic level, our pixel is a tracking URL consisting of different parts. You can easily add any parameters you want to this tracking URL, as long as the part created by AudienceReport is kept intact. 

Our pixel will by default consist of the tracking pixel itself and a tracking code (also known as t-code). You can read more about t-codes here

You can easily add any parameter to the tracking pixel by typing in a ‘&’ sign after the t-code and adding the given parameter you want to include. 

Let’s take an example. 

You have set up a new tracking point in AudienceReport, but before implementing this in your ad server, you want to add a cachebuster as a parameter, to ensure that you count every impression of your campaign. 

From AudienceReport you have downloaded this pixel:

Also, you know that the cachebuster fitting your specific ad server looks like this: 


To add the cachebuster to the pixel you need to combine your two elements with ‘&’. This means that your pixel will end up like this:

Now simply implement the pixel in your ad server, and you are ready to go! 

Note that for selected ad servers we offer to add the most common macros to your pixel directly in the AudienceReport UI. You can manage this when exporting your pixels. You can read more about this here.

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