Do's and dont's when using AudienceData
How to document the accuracy?
Why introduce segments with different affinities?
Using targeting with the right conditioning
How to access data AudienceData segments in Adform
How to find AudienceData in MediaMath DMP
How to find segments in BidTheatre
How to find segments in Display & Video 360
Methodology and precision
The distinction between campaign impression profile and impressions in target group
What is deterministic data?
What is probabilistic data?
Accessing targeted data with DFP Audience sync
AdForm publisher integration instructions
How to find data usage information in Google 360 for Publishers former DFP
How to report on AudienceProject segment usage in DFP
Inventory available for realtime targeting in DFP
Sending targeting key values to AdManager
How to create your first audience
How to create your first seed
Case 1: Selecting a customer file
Case 2: Selecting an Amazon S3 file
Case 3: Selecting survey data from UserReport
Creating a seed
What is AudienceHub?
The new generation of AudienceReport
Agencies: managing user access for connected accounts
FAQ: Disconnecting accounts
How to add new clients
How to connect my account to my client's or agency's account
How to disconnect accounts
How to manage access to my accounts
What is the 2-step verification and how does it work?
How is addressable TV measured?
What are the available addressable TV device types?
What is addressable TV?
What is the addressable TV measurement availability?
Getting Started with Pixels
How do URL-Parameters work?
How to add parameters to AudienceReport pixel
How to check if your pixel is firing?
How to create a pixel?
What is a CACHE-Buster and why do we need it?
What is a tracking pixel?
What is the purpose of a t-code?
Setting up Pixels
How to setup measurement in Adform buy-side (Adform flow)
Implementing pixels in Campaign Manager
Implementing pixels in Display & Video 360
The GDPR parameters
SSL - Compliance
Creating and Sharing reports
How to add and export tracking pixels to your reporting items
How to add custom report items
How to duplicate a report
How to export your report
How to share your report with your client
How to understand your report
How to understand your report - Dashboard
How to understand your report - Profile
How to understand your report - Reach
How to use an exported pixel
Recalculation of reports
Getting Started with Reports
The original AudienceReport
Activating Addressable TV measurement
Addressable TV measurement availability
Available Addressable TV device types
How Addressable TV is measured
How to get the Addressable TV measurement tool in AudienceReport
Impact on sample size and frequency
Reporting of Addressable TV campaign
Sharing Addressable TV measurement numbers with TechEdge
What is Addressable TV?
Adserver - Adform
Adserver - VideoPlaza
Double Click DCM Adserver
Extented Sizmek Asia-guide
How to implement creative wrapper in Ad Manager
Programmatic Publisher Ad Server - Adform PPAS
Setting-up video measurement in Google Ad Manager
Sizmek Ad Suite Tracking
Implementing AudienceReport tracking pixels in Webspectators
Brand Lift Studies
Brand Lift Video Studies
Is my cache-buster working?
What is a cache-buster?
Which cache buster shall I use for my ad server?
Why do we need a cache-buster?
Adding tracking points / pixels to your project
Applying filters to your data
Change your target group or report period
Creating your first project
How to merge projects
How your data will change when applying filters
Activating your Customer Segments 3.0
Available Custom Segments
Custom Segments 3.0
Custom Segments and Sample Size
Reach, Coverage and Segments Availability
What are Custom Segments?
Adding tracking points / pixels with event tracking to your project
Event tracking in various adservers
Implementing click trackers
In-view tracking of inlined content
Understanding Event Tracking
What is Event Tracking?
Connect your Facebook Business Manager account to AudienceReport
Connect your Google Ads account to AudienceReport
Connect your Google Display & Video 360 account to AudienceReport
How are data integrated?
How to create an Integrated Report
To-do list before creating an Integrated Report
Understanding your Integrated Report
What is an Integrated Report?
Adform integration set-up
Automatic tracking of DFP campaigns
Google Campaign Manager Integration
Integrate AudienceReport and Techedge AxM (AdvantEdge Cross Media)
How Transparency is measured
How Viewability is measured
How the Overall Quality Score is calculated
Viewability tracking using AudienceReport measurement script
What is Quality?
What is a good Quality score?
What is a hidden referrer or a generic referrer?
What is the difference between no referrer and other referrers (in the tracking point violations table)?
When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?
Why can’t I drill down on some countries to see in which regions my impressions are loaded?
Why is my overall score not that bad when almost all my impressions are of low quality?
Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?
Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?
Customized PDF reports
Deeper Insights with Campaign Audience Measurement
Exporting your report
How to search for your project
Introducing the common affinity profile
Managing your projects with labels
Tired of clicks and imps?
Understanding your project
Can I change the phone number I chose for the two-step verification process?
Getting started with AudienceReport API
How do URL-parameters work?
How often will I be asked to log in through the two-step verification process?
How to track traffic by device type
If you accidentally delete pixels from your project
The procedure to enable the two-step verification
What if I lose my phone and cannot access my account?
Upgrade to the new generation of AudienceReport
Installing UserReport and setting up your media sections
Defining your website in the media section
General Account Information
Installing UserReport on your website or app
Reach and Coverage of Custom Segments
Target Audience verified by Kits
The technology behind Kits
What are Kits?
Working with Kits
The feedback widget
Activate the Feedback widget
Adding context information to ideas and bugs
Customize Feedback widget buttons and links
Customize color, text and position of the Feedback widget
Disabling the Feedback widget on specific devices
Get direct link to the Feedback widget or manually display it
How to activate your Feedback widget
How to change the status of an idea or add a comment
How to disable the "report a bug" feature
Is the Feedback Forum available in my language?
Pre-populating username and email
What is the Feedback widget?
The feedback report
The survey widget
Activate Email Collect
Activate Net Promoter Score ®
Activate the Survey widget and create your questions
Chained questions and how they work
Controlling invitation frequency when using UserReport script and Google Tag Manager
How many questions can be added?
How many surveys answers do I need?
How to add questions to your survey
How to customise you survey widget
How to deactivate and delete your survey questions
How to show or hide results from users
Is UserReport 100% free?
Is the UserReport survey widget available in my language?
Managing invitation rules through Ad-server
Preview your survey
Respecting the user
User invitation to UserReport survey and the quarantine system
Who pays for the prizes in the survey?
Will UserReport slow down my website? Is it affected by popup blockers?
The Google Analytics Integration
The survey reports
Accessing Newsletter signups using API
- All Categories
- The new generation of AudienceReport
- Getting Started with Reports
- How to create a report
How to create a report
Updated by Corina Alonso
Watch the Tutorial Video - How to create a report here.
When you have logged into your AudienceReport account, you might want to start creating reports. You can create a new report from the reports tab (on the top, center of the screen), and click ‘New’ in the upper right corner (blue button). From here we will guide you through setting up a new report. Each step is described below.
Add reporting items
The first step is to add reporting items to your report. Reporting items are basically any campaign related data that you have been tracking for your campaign. E.g. It can be campaigns from Facebook, Youtube or campaigns from your adserver created from one of our integrations.
When adding reporting items, you have two options. You can either add existing items or create a new custom item.
Selecting to add an existing item, will allow you to pick and choose from the reporting items that are already created on your account.
Selecting to create a custom item, will allow you to create tracking pixels that can be implemented in your campaign. You can learn more about custom items here
In this case, we select to browse through our existing items.
Once you have clicked ‘Add existing item’ you will have the option to select from your already created items.
From the left hand side, you can use the filter function to easily find the items you are looking for. You can e.g. filter on the source from where your item is coming, a specific channel or creation time.
To add an item to your report, simply click ‘add to report’, on the right side of the individual item. You can select multiple items at once if you want to.
When you have selected all your reporting items, you are ready to configure your report. Click on the upper right corner on “Done”, to continue the set up. You will see a list of all selected items, review it and then click “next: Setup” at the bottom right of the screen.
Next, you need to select a name for your report. We suggest you come up with a naming convention such as ‘Client_weekXX-XX_CampaignName.
Furthermore, you also need to decide what to base your measurement on. By default it is based on impressions, meaning every time an advertisement is presented to an audience. If more impression types are present in the campaign, these can be chosen by channel by choosing ‘Manually selected event types’:
Also, insert the timeframe you would like to report on. Please note that campaigns are measured by weeks on AudienceReport, therefore the minimum reporting time frame is a week. The longest period of time for a campaign is 12 weeks.
Select your target group
The final step is to define the target group you want to report on. You can select it based on the settings of your campaign. Remember that you can change the target group at any point of time and your report will update accordingly.
When defining the target group, you need to select the country in which your campaign will run - we can only measure in one country per report. Then define the socio-demographic characteristics of your target group. You will have by default the following 7 different socio-demographic parameters:
- House holde size
- Income level
- Education level
- Employment status
- Kids in household
Then click ‘Report’ to start the calculation of your report metrics. This may take some time, depending on the amount of data and the timeframe of the report.
When the report is done loading, click ‘save changes’ in the upper right corner to save your report.
Lastly, if you change any parameters to the setup of the report, the report will recalculate from the beginning again. We recommend setting up the report and then cloning it if you need several different measurements to the same campaigns. To create a clone follow the instructions in this article.
If you have questions in relation to creating a report, feel free to reach out to us at firstname.lastname@example.org.