Adserver - Adform

Pixel implementation

Basically there are two ways to implement a AudienceReport tracking pixel in Adform.

First of all, you are able to implement the pixel in Adform using our API. If you want to use this solution, you can read more about it here: Adform integration setup .


An alternative way is to implement the pixel manually. If you want to do this, the first thing you need is the tracking pixels that you want to implement in the Adform system. These can be found in AudienceReport for the given project.

When implementing the pixel from AudienceReport, you should be sure to implement the right parts. When you export the pixel from Audience report it will look like this:

<img scr=""> 

To implement the pixel right it is important that you remove <img scr=” … “>, so the pixel looks like this:

You can read how to implement the pixel in Adform here

If you have further questions, please contact

You should be aware, that when you have implemented the pixel in Adform, the Adform system will automatically create a cache-buster, when the campaign goes live.

You can read more about cache-busters here: What is a cache-buster ?

In regards to event tracking this is possible but you will need Adform's implementation team to assist you. You can reach the team on:

This is the link where you can read what type of events and how you can track in the Adform system.


How did we do?

Ad Tech

Adserver - VideoPlaza