How to access segments in Mapp data?

It is also possible to access AudienceData through Teradata's data management platform.

First, go to the tab "Create Audience". Then select "Third party data". 

You will now be able to the add the AudienceData segment you want. From the filter function, you will be able to select a specific audience, as shown in the screenshot below:

In the "Create Audience" tab you will be able to either include or exclude a given audience from your campaign. In the example below, we want to include the segment "Men aged 18-44" and exclude the segment "Low income". 

If you have questions in relation to finding our data in Teradata's DMP, please contact our client services team at



How did we do?

Setting up AdForm first-party integration