Target Audience verified by Kits


Target Audience verified by Kits

Kits verify reach, affinity, demographics, and page views on any combination of sites or sections in real time and against real people.

The demographics covered by Kits are gender, age, education, employment, income, children and household size. With Kits, you will also be able to verify your audience against custom segments.

What are custom segments?

Custom segments are additional profile dimensions that can be used to validate and compare the ability of publishers to target groups of users matching non-standard criteria. Custom segments go beyond standard demographics and can provide additional information. Examples of this can be ownership and purchase intent segments that can give information about who among the audience owns a car or who is planning to buy a new mobile. 

How can I add a target audience to my kit?

Both demographics and custom segments can be added in the "target" section when you are creating a kit. You will be able to choose from the predefined selection of demographics. For what regards custom segments, you can add a wide range of segments already made available and at your disposal (such data comes from UserReport surveys we run) or you can have your own self-defined custom segments uploaded from your CRM system.

What can demographics and custom segments be used for?

By adding specific demographics and custom segments to your kits, you can provide advertisers with insights into how well your digital channels perform in regards to very specific target groups related to their product or service. This way, publishers have the opportunity to document the quality of their media and to ensure their advertisers that they reach the desired target groups.

Being able to pick and choose between media and defined target groups means that Kits can be used to plan specific campaigns: you can show advertisers exactly what they get.

What are demographics and custom segments based on?

While demographics are based on online population verified statistics, custom segments are based on unverified 3rd party data that is collected, uploaded and labelled as custom segments. Such data can derive from UserReport surveys or from proprietary company data gathered through CRM systems. 


If you have questions or need help to handle this setup please feel free to reach out to our Client Service teams on


How did we do?

Reach and Coverage of Custom Segments

The technology behind Kits