Do's and dont's when using AudienceData
How to document the accuracy?
Why introduce segments with different affinities?
Using targeting with the right conditioning
How to access data AudienceData segments in Adform
How to find AudienceData in MediaMath DMP
How to find segments in BidTheatre
How to find segments in Display & Video 360
Methodology and precision
The distinction between campaign impression profile and impressions in target group
What is deterministic data?
What is probabilistic data?
Accessing targeted data with DFP Audience sync
AdForm publisher integration instructions
How to find data usage information in Google 360 for Publishers former DFP
How to report on AudienceProject segment usage in DFP
Inventory available for realtime targeting in DFP
Sending targeting key values to AdManager
How to create your first audience
How to create your first seed
Case 1: Selecting a customer file
Case 2: Selecting an Amazon S3 file
Case 3: Selecting survey data from UserReport
Creating a seed
What is AudienceHub?
The new generation of AudienceReport
How do I use the AudienceReport Next API?
Understanding the API documentation
What is an API?
Where do I find the API key?
Agencies: managing user access for connected accounts
FAQ: Disconnecting accounts
How to add new clients
How to connect my account to my client's or agency's account
How to disconnect accounts
How to manage access to my accounts
What is the 2-step verification and how does it work?
Amazon Ads (Beta)
Beta expectations and limitations
Possibilities of Amazon Ads (Beta) integration
Use of Amazon Ads (Beta) integration
CTV and Addressable TV
Activate the CTV module
How is CTV and addressable TV measured?
What are the available CTV and addressable TV device types?
What is CTV and addressable TV?
What is the CTV addressable TV measurement availability?
How do I check that the semi-integration is setup correctly?
What can be integrated using a semi automated integration?
What is a semi automated integration?
Getting Started with Pixels
How do URL-Parameters work?
How to add parameters to AudienceReport pixel
How to check if your pixel is firing?
How to create a pixel?
What is a CACHE-Buster and why do we need it?
What is a tracking pixel?
What is the purpose of a t-code?
Setting up Pixels
How to setup measurement in Adform buy-side (Adform flow)
Implementing pixels in Campaign Manager
Implementing pixels in Display & Video 360
The GDPR parameters
SSL - Compliance
Creating and Sharing reports
How to add and export tracking pixels to your reporting items
How to add custom report items
How to duplicate a report
How to export your report
How to share your report with your client
How to understand your report
How to understand your report - Dashboard
How to understand your report - Profile
How to understand your report - Reach
How to use an exported pixel
Getting Started with Reports
The original AudienceReport
Activating Addressable TV measurement
Available Addressable TV device types
How Addressable TV is measured
How to get the Addressable TV measurement tool in AudienceReport
Impact on sample size and frequency
Sharing Addressable TV measurement numbers with TechEdge
What is Addressable TV?
Adserver - Adform
Adserver - VideoPlaza
Double Click DCM Adserver
Extented Sizmek Asia-guide
How to implement creative wrapper in Ad Manager
Programmatic Publisher Ad Server - Adform PPAS
Setting-up video measurement in Google Ad Manager
Sizmek Ad Suite Tracking
Implementing AudienceReport tracking pixels in Webspectators
Brand Lift Studies
Brand Lift Video Studies
Is my cache-buster working?
What is a cache-buster?
Which cache buster shall I use for my ad server?
Why do we need a cache-buster?
Adding tracking points / pixels to your project
Applying filters to your data
Change your target group or report period
Creating your first project
How to merge projects
How your data will change when applying filters
Activating your Customer Segments 3.0
Available Custom Segments
Custom Segments 3.0
Custom Segments and Sample Size
Reach, Coverage and Segments Availability
What are Custom Segments?
Adding tracking points / pixels with event tracking to your project
Event tracking in various adservers
Implementing click trackers
In-view tracking of inlined content
Understanding Event Tracking
What is Event Tracking?
Connect your Facebook Business Manager account to AudienceReport
Connect your Google Ads account to AudienceReport
Connect your Google Display & Video 360 account to AudienceReport
How are data integrated?
How to create an Integrated Report
To-do list before creating an Integrated Report
Understanding your Integrated Report
What is an Integrated Report?
Adform integration set-up
Automatic tracking of DFP campaigns
Google Campaign Manager Integration
Integrate AudienceReport and Techedge AxM (AdvantEdge Cross Media)
How Transparency is measured
How Viewability is measured
How the Overall Quality Score is calculated
Viewability tracking using AudienceReport measurement script
What is Quality?
What is a good Quality score?
What is a hidden referrer or a generic referrer?
What is the difference between no referrer and other referrers (in the tracking point violations table)?
When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?
Why can’t I drill down on some countries to see in which regions my impressions are loaded?
Why is my overall score not that bad when almost all my impressions are of low quality?
Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?
Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?
Customized PDF reports
Deeper Insights with Campaign Audience Measurement
Exporting your report
How to search for your project
Introducing the common affinity profile
Managing your projects with labels
Tired of clicks and imps?
Understanding your project
Can I change the phone number I chose for the two-step verification process?
Getting started with AudienceReport API
How do URL-parameters work?
How often will I be asked to log in through the two-step verification process?
How to track traffic by device type
If you accidentally delete pixels from your project
The procedure to enable the two-step verification
What if I lose my phone and cannot access my account?
Upgrade to the new generation of AudienceReport
AudienceReport Upgrade FAQ
Comparing the original and the new generation of AudienceReport
How to import data from the original AudienceReport
Installing UserReport and setting up your media sections
Defining your website in the media section
General Account Information
Installing UserReport on your website or app
Reach and Coverage of Custom Segments
Target Audience verified by Kits
The technology behind Kits
What are Kits?
Working with Kits
The feedback widget
Activate the Feedback widget
Adding context information to ideas and bugs
Customize Feedback widget buttons and links
Customize color, text and position of the Feedback widget
Disabling the Feedback widget on specific devices
Get direct link to the Feedback widget or manually display it
How to activate your Feedback widget
How to change the status of an idea or add a comment
How to disable the "report a bug" feature
Is the Feedback Forum available in my language?
Pre-populating username and email
What is the Feedback widget?
The feedback report
The survey widget
Activate Email Collect
Activate Net Promoter Score ®
Activate the Survey widget and create your questions
Chained questions and how they work
Controlling invitation frequency when using UserReport script and Google Tag Manager
How many questions can be added?
How many surveys answers do I need?
How to add questions to your survey
How to customise you survey widget
How to deactivate and delete your survey questions
How to show or hide results from users
Is UserReport 100% free?
Is the UserReport survey widget available in my language?
Managing invitation rules through Ad-server
Preview your survey
Respecting the user
User invitation to UserReport survey and the quarantine system
Who pays for the prizes in the survey?
Will UserReport slow down my website? Is it affected by popup blockers?
The Google Analytics Integration
The survey reports
Accessing Newsletter signups using API
Login into the Studies interface and click on the “+New ” blue button in the top right corner. Then choose to create a video survey and you will be redirected to the Setup section.
Here you can fill in all the details regarding your study:
- The name of your study
- The Language you want to use for the survey questions
- The Brand or Product your study will focus on
In the “Interviews” field, you will need to enter the total number of people you want to interview with your study.
Please remember that the higher the number of surveys you want to collect, the higher the number of impressions you will need to serve to collect enough results. Finally, you have the option to enter the name of the campaign your study is related to. Remember to click on “Next”.
It is time now to create the survey you will run in your own video player. You can either “Start from Scratch” and create your own survey, or use our “Brand Lift” template where you will find a set of built-in brand lift questions relevant for your advertiser’s specific campaign, and add additional questions if needed.
No matter which option you select, you will be redirected to the “Build” section. Here you can entirely customize the invitation text of your survey, where you will invite users to participate in the questionnaire. Then you can start adding questions to your survey.
If you have selected the “Brand Lift” option, the built-in questions (Brand Awareness, Ad Awareness etc.)will automatically be added to your survey. To edit or delete a question from the survey, click on the burger menu on the right side of each question.
By clicking on “Add questions” you can create customized questions that you can write from scratch.
If you have selected the “Start from Scratch” option, you won’t find the built-in brand lift questions per default added to your survey. By clicking on “Add question” you can add custom questions and/or Brand Lift questions.
How to edit a brand lift question
Even though each Brand Lift question comes with a standard text, you need to edit both the title and the answer options, by filling in the name of the brand advertised in the video ad or for example the competitors’ names.
Depending on which Brand Lift question you are editing, you will not be able to change the settings for the “Multiselect” and the “Randomization” of the answer options features.
How to edit a Custom question
Similarly, you can edit a Custom question. Please notice that here you won’t find any guidelines on how to phrase your question, but you will start from scratch. You can activate/deactivate the “Multiselect” and the “Randomization” of the answer options as you wish.
How to add a Logic question
You can decide to ask a survey question only if the participant has chosen a specific option in another question. E.g. Let’s say you are measuring a campaign for the chocolate brand Lindt and you are asking in one question what chocolate brand the user would be more likely to buy.
You can then create another question, where you ask all users that chose “Lindt” what is the reason behind this choice. In order to do this, you need to create a custom question, create the title and the answer options and finally click on “Add logic”.
Here you will be able to chain this question to another one: in this case we want to chain it to the brand preference one, where we are asking users the chocolate brand they’re likely to buy. Remember to save.
When you are done adding questions to your survey, you can edit the thank you page text, which will appear at the end of the survey. Finally, at the bottom of the section, you can have a look at how the survey will look like when launched.
How to test your survey
If you wish, you can have a look at how the survey will look from the user perspective, on a video player. At the bottom of the survey section, click on 'View on demo website'. You will be redirected to a page: copy the link and paste it on an incognito page. Then you will be redirected to a page with a video: press play to start the video, the survey should shortly appear.
Launch your study
In the launch section you can find the instructions for implementing your in-video study. There are 3 steps you need to take:
1. Install an impression tracking pixel at the start of the video campaign you want to measure with your study.
2. Install a mid-point tracking pixel at the start of the video campaign you want to measure with your study.
It is important to install both pixels to the campaign when it is live as these pixels allow the Brand Lift study to know who was exposed to the video campaign and who was not. If the pixels are not correctly implemented, it will not be possible to run the study.
3. Add the VAST tag URL (the video survey itself) to your video player / ad-server.
In order to book brand-lift study in your ad server:
- Create VAST Redirect creative with URL for given brand-lift study URL
- You need to create a Line Item in an existing campaign or a new campaign and assign the creative to the Line item
- Set the geographical and demographic targeting on this line item so that it is exactly the same as the video campaign that is being measured
- Set impressions target to 10.000
- Set daily limit to 2.000
- Set frequency capping to 1 per day (AudienceProject will interview once per study, but AudienceProject need to attempt once per day)
- Start line item trafficking in two days after campaign start and end in two days after campaign ended.
Test your VAST
If you wish, perhaps because you wish to test the video survey creative in a VAST validator, you can test your VAST by adding the following parameter to the tag:
So, in our case, the test VAST will be: