Integrate with Adform

Corina Alonso Updated by Corina Alonso

Integrating AdForm with your AudienceReport account is fast and easy.

Before connecting the integration, please make sure the account you are using to create the integration in Adform has access to the advertisers and campaigns you want to track. You can check this by looking at the permission in the user management settings in Adform.

First, navigate to the upper right corner of your screen, click on your initials, and select “Integrations”. Then click on '+Add new' and select Adform integration. After that, you will be guided through the integration flow.

Please note that if there is already existing Adform integration in the list of integrations you can continue using it

1. Connecting Adform with AudienceReport

After you click on 'Get started', the first step is to establish a connection between Adform and AudienceReport. Please be aware of the connection requirements, which will be displayed on your AudienceProject integration flow. Click on “Connect”, and you will be redirected to Adform. 

How to create a new Adform user?

1. Go to the User Management menu:

2. You need to create a dedicated user for the integration into your email system and invite this user to the Adform account. Something like

If creating separate email records is not possible for your organization, you can create an additional profile using employee email.

For instance, if the employee is, then he can invite to Adform. Email sent by Adform will land in John’s inbox, but for Adform it will be a separate login, with separate permissions and another password. So, if John Smith leaves the company, the AudienceReport login will be not affected.

3. Permissions:

  • Base Data - Clients
  • Base Data - Medias
  • Campaign - Tracking
  • Banners - Tags
  • Real-Time Bidding - RTB Setup
  • Additional services - External API

4. After saving, Adform will send the invitation link to the specified email. If you are logged in to Adform already, then you need either log out from Adform before accepting or open the link in Incognito mode

5. Now you need to generate a strong password and specify additional fields. You need to store password securely on your end. You don’t need to share your password with us.

6. By default, the invited user has access to all Clients. It is possible to limit access to selected Clients. Also, it is possible to set Campaigns - all or selected.

After that, you have to log in with the account you wish to connect to AudienceReport. Then, select all the boxes displayed with “read-only” access. Additionally, Offline access is required as the integration works on a server-site, not only when the user is logged in. This access is needed to enable automatic tagging of campaigns, and automated campaign creation in AudienceReport. Lastly, click “Allow” at the bottom of the list.

We strongly recommend using a dedicated Adform login (a new user). However, you can work under your own credentials: the drawback is that if your rights get changed or the account gets closed - the integration will be broken.

2. Configure the Integration settings

Confirm that you have connected the account to Adform correctly. Then, make sure to verify that you have connected the right accounts. It will look like this: 

Next, select the advertisers you want the integration to apply for. You have the possibility to activate the integration for all your advertisers in Adform (Select ‘All client’) or only selected ones (select ‘Only selected’). If you only want to measure selected advertisers, please mark which advertisers should be included in the advertiser list.

After that, you need to map out (or match) the selected advertisers to AudienceReport client accounts. Click the 'Don't measure' button and select the appropriate client from the drop-down list. You can learn more about the types of accounts on AudienceReport here.

3. Define the tracking details for the integration. 

The tracking setup consists of two blocks:

  1. Enabling video funnel measurement
  2. Dealing with direct insertion orders

The dialogue on the screen will show you the different options that you have when configuring these two blocks. 

For example, you have the option to configure the following:

  • Automatic measurement of video quartiles for your campaigns (‘Video funnel events’). 
  • Black-list specific media from being tagged across all campaigns, in case there are any specific media you don’t want to include for measurement.

You can decide if you want to measure video events. AudienceReport will automatically measure such video events, so if you decide to disable this option, you will need to track video events manually.

The next step is to indicate if there are any blocked media.  If a publisher can’t accept AudienceReport measurement tags on their media, you can add those media to the blocklist below. Any tag in Adform Flow associated with those media will not be measured with AudienceReport.

This only applies to direct line items. Programmatic items will always be measured.

Once you are done selecting the blocked media, click on “Confirm” on the lower-right part of your screen. You will be redirected to a final overview of your integration settings. Read them carefully and then click “Enable integration” at the bottom of the page. Then, click on “Enable integration” and you are ready to measure your campaigns with Adform on AudienceReport.

All active and future campaigns will now be tagged and start to appear as items in your AudienceReport account. If you at any point want to edit or deactivate your Adform integration, this is possible from the account settings page in AudienceReport in the tab ‘Integrations’

If you have questions or need help in regards to anything please feel free to reach out to us

How did we do?

What is the AdForm integration?