Do's and dont's when using AudienceData
How to document the accuracy?
Why introduce segments with different affinities?
Using targeting with the right conditioning
How to access data AudienceData segments in Adform
How to find AudienceData in MediaMath DMP
How to find segments in BidTheatre
How to find segments in Display & Video 360
Methodology and precision
The distinction between campaign impression profile and impressions in target group
What is deterministic data?
What is probabilistic data?
Accessing targeted data with DFP Audience sync
AdForm publisher integration instructions
How to find data usage information in Google 360 for Publishers former DFP
How to report on AudienceProject segment usage in DFP
Inventory available for realtime targeting in DFP
Sending targeting key values to AdManager
How to create your first audience
How to create your first seed
Case 1: Selecting a customer file
Case 2: Selecting an Amazon S3 file
Case 3: Selecting survey data from UserReport
Creating a seed
What is AudienceHub?
The new generation of AudienceReport
API Best Practices
How do I use the AudienceReport Next API?
Understanding the API documentation
What is an API?
Where do I find the API key?
Agencies: managing user access for connected accounts
FAQ: Disconnecting accounts
How to add new clients
How to connect my account to my client's or agency's account
How to disconnect accounts
How to manage access to my accounts
What is the 2-step verification and how does it work?
CTV and Addressable TV
Activate the CTV module
How is CTV and addressable TV measured?
What are the available CTV and addressable TV device types?
What is CTV and addressable TV?
What is the CTV addressable TV measurement availability?
How do I check that the semi-integration is setup correctly?
What can be integrated using a semi automated integration?
What is a semi automated integration?
Getting Started with Pixels
How do URL-Parameters work?
How to add parameters to AudienceReport pixel
How to check if your pixel is firing?
How to create a pixel?
What is a CACHE-Buster and why do we need it?
What is a tracking pixel?
What is the purpose of a t-code?
Setting up Pixels
How to setup measurement in Adform buy-side (Adform flow)
Implementing pixels in Campaign Manager
Implementing pixels in Display & Video 360
The GDPR parameters
SSL - Compliance
Creating and Sharing reports
How to add and export tracking pixels to your reporting items
How to add custom report items
How to duplicate a report
How to export your report
How to share your report with your client
How to understand your report
How to understand your report - Dashboard
How to understand your report - Profile
How to understand your report - Reach
How to use an exported pixel
Getting Started with Reports
The original AudienceReport
Activating Addressable TV measurement
Available Addressable TV device types
How Addressable TV is measured
How to get the Addressable TV measurement tool in AudienceReport
Impact on sample size and frequency
Sharing Addressable TV measurement numbers with TechEdge
What is Addressable TV?
Adserver - Adform
Adserver - VideoPlaza
Double Click DCM Adserver
Extented Sizmek Asia-guide
How to implement creative wrapper in Ad Manager
Programmatic Publisher Ad Server - Adform PPAS
Setting-up video measurement in Google Ad Manager
Sizmek Ad Suite Tracking
Implementing AudienceReport tracking pixels in Webspectators
Brand Lift Studies
Brand Lift Video Studies
Is my cache-buster working?
What is a cache-buster?
Which cache buster shall I use for my ad server?
Why do we need a cache-buster?
Adding tracking points / pixels to your project
Applying filters to your data
Change your target group or report period
Creating your first project
How to merge projects
How your data will change when applying filters
Activating your Customer Segments 3.0
Available Custom Segments
Custom Segments 3.0
Custom Segments and Sample Size
Reach, Coverage and Segments Availability
What are Custom Segments?
Adding tracking points / pixels with event tracking to your project
Event tracking in various adservers
Implementing click trackers
In-view tracking of inlined content
Understanding Event Tracking
What is Event Tracking?
Connect your Facebook Business Manager account to AudienceReport
Connect your Google Ads account to AudienceReport
Connect your Google Display & Video 360 account to AudienceReport
How are data integrated?
How to create an Integrated Report
To-do list before creating an Integrated Report
Understanding your Integrated Report
What is an Integrated Report?
Adform integration set-up
Automatic tracking of DFP campaigns
Google Campaign Manager Integration
Integrate AudienceReport and Techedge AxM (AdvantEdge Cross Media)
How Transparency is measured
How Viewability is measured
How the Overall Quality Score is calculated
Viewability tracking using AudienceReport measurement script
What is Quality?
What is a good Quality score?
What is a hidden referrer or a generic referrer?
What is the difference between no referrer and other referrers (in the tracking point violations table)?
When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?
Why can’t I drill down on some countries to see in which regions my impressions are loaded?
Why is my overall score not that bad when almost all my impressions are of low quality?
Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?
Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?
Customized PDF reports
Deeper Insights with Campaign Audience Measurement
Exporting your report
How to search for your project
Introducing the common affinity profile
Managing your projects with labels
Tired of clicks and imps?
Understanding your project
Can I change the phone number I chose for the two-step verification process?
Getting started with AudienceReport API
How do URL-parameters work?
How often will I be asked to log in through the two-step verification process?
How to track traffic by device type
If you accidentally delete pixels from your project
The procedure to enable the two-step verification
What if I lose my phone and cannot access my account?
Upgrade to the new generation of AudienceReport
AudienceReport Upgrade FAQ
Comparing the original and the new generation of AudienceReport
How to import data from the original AudienceReport
Installing UserReport and setting up your media sections
Defining your website in the media section
General Account Information
Installing UserReport on your website or app
Reach and Coverage of Custom Segments
Target Audience verified by Kits
The technology behind Kits
What are Kits?
Working with Kits
The feedback widget
Activate the Feedback widget
Adding context information to ideas and bugs
Customize Feedback widget buttons and links
Customize color, text and position of the Feedback widget
Disabling the Feedback widget on specific devices
Get direct link to the Feedback widget or manually display it
How to activate your Feedback widget
How to change the status of an idea or add a comment
How to disable the "report a bug" feature
Is the Feedback Forum available in my language?
Pre-populating username and email
What is the Feedback widget?
The feedback report
The survey widget
Activate Email Collect
Activate Net Promoter Score ®
Activate the Survey widget and create your questions
Chained questions and how they work
Controlling invitation frequency when using UserReport script and Google Tag Manager
How many questions can be added?
How many surveys answers do I need?
How to add questions to your survey
How to customise you survey widget
How to deactivate and delete your survey questions
How to show or hide results from users
Is UserReport 100% free?
Is the UserReport survey widget available in my language?
Managing invitation rules through Ad-server
Preview your survey
Respecting the user
User invitation to UserReport survey and the quarantine system
Who pays for the prizes in the survey?
Will UserReport slow down my website? Is it affected by popup blockers?
The Google Analytics Integration
The survey reports
Accessing Newsletter signups using API
Updated by Corina Alonso
Integrating AdForm with your AudienceReport account is fast and easy. Start by logging into the AudienceReport account you will want to connect to. On the upper right corner, click on your initials and then click "Integrations".
Once you are in the integrations section, click “+ Add integration” and choose “Adform Flow” on the list.
Next, you will be guided through the setup and the different steps and will have multiple options to customise your integration. You need to log into the Adform during the setup as well, so have your login information ready.
Each step is outlined below:
- Connect your Adform account to AudienceReport
- Select which advertisers you would like to measure
- Customise your Adform integration options
1. Connecting Adform with AudienceReport
The first step is to establish a connection between Adform and AudienceReport. Please be aware of the connection requirements, which will be displayed on your AudienceProject integration flow. Click on “Connect to Adform”, and you will be redirected to Adform.
How to create a new Adform user?
1. Go to the User Management menu:
2. You need to create a dedicated user for the integration into your email system and invite this user to the Adform account. Something like email@example.com
If creating separate email records is not possible for your organization, you can create an additional profile using employee email.
For instance, if the employee is firstname.lastname@example.org, then he can invite email@example.com to Adform. Email sent by Adform will land in John’s inbox, but for Adform it will be a separate login, with separate permissions and another password. So, if John Smith leaves the company, the AudienceReport login will be not affected.
- Base Data - Clients
- Base Data - Medias
- Campaign - Tracking
- Banners - Tags
- Real-Time Bidding - RTB Setup
- Additional services - External API
4. After saving, Adform will send the invitation link to the specified email. If you are logged in to Adform already, then you need either log out from Adform before accepting or open the link in Incognito mode
5. Now you need to generate a strong password and specify additional fields. You need to store password securely on your end. You don’t need to share password with us.
6. By default, invited user have access to all Clients. It is possible to limit access to selected Clients. Also, it is possible to set Campaigns - all or selected.
After that, you have to log in with the account you wish to connect to AudienceReport. Then, select all the boxes displayed with “read-only” access. Additionally, Offline access is required as the integration works on a server-site, not only when the user is logged in. This access is needed to enable automatic tagging of campaigns, and automated campaign creation in AudienceReport. Lastly, click “Allow” at the bottom of the list.
We strongly recommend using a dedicated Adform login (a new user). However, you can work under your own credentials: the drawback is that if your rights get changed or the account gets closed - the integration will be broken.
2. Configure the Integration settings
Confirm that you have connected the account to Adform correctly. Then, make sure to verify that you have connected the right accounts. It will look like this:
Next, select the advertisers you want the integration to apply for. You have the possibility to activate the integration for all your advertisers in Adform (Select ‘All client’) or only selected ones (select ‘only selected’). If you only want to measure selected advertisers, please mark which advertisers should be included in the advertiser list.
After that, you need to map out (or match) the selected advertisers to AudienceReport client accounts. You can learn more about the types of accounts on AudienceReport here.
3. Define the tracking details for the integration.
The tracking setup consists of two blocks:
- Enabling video funnel measurement
- Dealing with direct insertion orders
The dialogue on the screen will show you the different options that you have when configuring these two blocks.
For example, you have the option to configure the following:
- Automatic measurement of video quartiles for your campaigns (‘video funnel events’).
- Black-list specific media from being tagged across all campaigns, in case there are any specific media you don’t want to include for measurement.
You can decide if you want to measure video events. AudienceReport will automatically measure such video events, so if you decide to disable this option, you will need to track video events manually.
The next step is to indicate if there are any blocked media. If a publisher can’t accept AudienceReport measurement tags on their media, you can add those media to the blocklist below. Any tag in Adform Flow associated with those media will not be measured with AudienceReport.
Once you are done selecting the blocked media, click on “Confirm” on the lower-right part of your screen. You will be redirected to a final overview of your integration settings. Read them carefully and then click “Enable integration” at the bottom of the page. Then, click on “Done” and you are ready to measure your campaigns with Adform on AudienceReport.
All active and future campaigns will now be tagged and start to appear as items in your AudienceReport account. If you at any point want to edit or deactivate your Adform integration, this is possible from the account settings page in AudienceReport in the tab ‘Integrations’
If you have questions or need help in regards to anything please feel free to reach out to us firstname.lastname@example.org.