What is a tracking pixel?

Corina Alonso Updated by Corina Alonso

A tracking pixel is nothing but a little piece of html-code containing a transparent image (1x1 pixel dimension), that can be inserted in any banner, blog, e-mail or webpage that supports html. Whenever a user sees the content through their browser, the tracking pixel will be requested from our server, sending results back to us that we can use to measure your campaign. Each request is written into a log-file that we can scan through and use for building reports. A tracking pixel can include different kinds of tracking depending on how it is setup and which digital it is implemented on. Elements such as view, clicks, and video percentage views can be implemented in the tracking pixel. A tracking pixel code looks like this as standard. In the end unique ID as well as added specifications will be added:


Get help and learn more about tracking pixels

If you want to see how to use tracking pixels, read about how to add parameters to AudienceReport pixel . If you are having trouble with your tracking pixels, please reach out to us at support@audienceproject.com.

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