Integrate with Display & Video 360 for Youtube measurement

Corina Alonso Updated by Corina Alonso

The integration with Display & Video 360 (for measuring YouTube) to AudienceReport is fast and easy to set up.

Please note this integration will allow you to measure YouTube through DV360. If you want to integrate AudienceReport with DV360 (not YouTube measurement), please follow this guideline.

 On AudienceReport, navigate to the upper right corner of the screen. Click on your profile and select “Integrations” from the drop-down menu. Once you are in the integrations section, scroll down until you see Display & Video 360 (YouTube) click “Activate” and follow the instructions. You will be guided through the setup and will have multiple options to customise your integration. 

  • Connect your DV360 account with Ads Data Hub
  • Create the integration with DV360 on AudienceReport
  • Allow access to AudienceReport on DV360
Ads Data Hub will allow precise 3rd party measurement of Youtube campaigns in a privacy-safe environment. It will allow you to evaluate campaigns with AudienceProject leveraging the Google measurement platform (clean room), highly anticipated by our customers and ourselves. 

1. Connecting DV360 to Ads Data Hub

The first step is to connect your Google account to Ads Data Hub. You need to sign in to your DV360 account and then follow a few steps. This process varies depending on whether you are a partner or an advertiser.

We recommend connecting to Ads Data Hub as a Partner because it allows cross-advertiser reporting in Audience Report. If it's connected on the Advertiser level, for every advertiser we create a separate connection in Ads Data Hub, and because of that cross-advertiser reporting can't be created

The first step is to connect your Google account to Ads Data Hub. On your DV360 account, navigate to “partner settings' on the left menu'. Then select “linked accounts”. 

You will see an overview of your current linked accounts. Now, go to the bottom of the overview, click on “link new account”. Once you click, a dropdown list will appear, select “Ads Data Hub” and start filling in the details.

First, you need to enter the AudienceProject account ID, which is 193-998-487. Then edit the name of the account by inserting it in the field. We recommend naming the account “AudienceProject Ads Data Hub”. Afterwards, click the checkbox authorization, which is mandatory for continuing the process. 

Once the account is successfully linked, you’ll see a checkmark on the linked accounts page.

Connecting to Ads Data Hub as an Advertiser 

First of all, you need to sign into your Display & Video 360 account and navigate to “advertiser settings” on the left menu, then select “linked accounts”. You will see an overview of your linked accounts. In that overview, click on “link new account”, where a dropdown list will appear. Select “Ads Data Hub” from the drop-down list and follow the instructions.

First, you need to enter the AudienceProject account ID, which is 193-998-487. Now, edit the account name on the open field and then proceed to check the boxes below. We recommend naming the account “AudienceProject Ads Data Hub”. Select the one for the Floodlight authorization, which is mandatory to continue the process. 

Once the account is successfully linked, you’ll see a checkmark on the linked accounts page.

2. Integrating DV360 in AudienceReport

Start by logging into the AudienceReport account you will want to connect to. In the upper right corner, click on your account name. Now click on "Integrations" on the menu bar and scroll down till you see the Youtube (DV360) box. Click on “add” to start the process.

When connecting AudienceReport to your DV360 you have two options. You can set up a service user account or you can use a self-hosted proxy server. We recommend you try out the service user accounts to ensure stability in the access permissions.

To set up the account user, you need to invite AudienceProject to your DV360 and grant “Read-only” rights to it. To do this, use the Username and Email shown on the screen and grant the permissions.

Once this is done, click on 'Connect' on your AudienceReport interface and wait for the box to turn green.

If you decide to use a self-hosted proxy server, choose the platform where the server will be and insert the Lambda Function. Then click on 'Connect' and wait for the box to turn green. If you need support on how to create your own proxy, you can read this article about setting up a self-hosted proxy server with AWS or Google Cloud.

Connecting advertisers to client accounts

You will now see a list of your partners and advertisers on DV360. To start measuring your advertisers’ campaigns with DV360, select their client’s account on AudienceReport and select their name on the drop-down list. You can also see the overview of the advertisers you are not measuring at the moment, as well as the ADH connection status. 

Once you have connected all the desired advertisers, click on “Continue” in the lower right corner and confirm your selection. Below the list of selected advertisers, click on “Enable integration” to start measuring. 

Please remember that we can only fetch data from YouTube every 24h, so it might take some time until you start seeing your campaigns’ results / new campaigns on AudienceReport.

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Integrate with Google Ads for Youtube measurement

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