Activating Addressable TV measurement

Addressable TV measurement can be enabled on tracking point level. If there is an impression on a tracking point with TV enabled ('On'), and we don't read a cookie with the impression, we use the AudienceGraph to determine if the impression comes from a household with panelists.


A tracking point is set to 'Auto' by default. This means that if more than 50% of the traffic on a tracking point is categorized as TV, the tracking point will show results based on the AudienceGraph. This is the setting that we are recommending. However, if you decide that you want to use the AudienceGraph or don't want to use the AudienceGraph, no matter the percentage categorized as TV, you can manually turn it on or off in your campaign settings.




If you want to turn Addressable TV measurement on or off manually, you will need to enter the relevant campaign. Press "Actions" in the top-right corner and then "Edit campaign" before selecting the second tab "Tracking points" on the left-hand side. From here, you can decide whether you want to turn Addressable TV measurement on or off for the whole campaign or only for specific tracking points.


If you want to have Addressable TV measurement for the whole campaign, simply select the checkboxes for each tracking point. Then select the TV screen ("Addressable TV measurement settings") in the right corner and select the settings you want. Remember to save the campaign before you exit AudienceReport. 

If you only want to turn Addressable TV measurement on or off for selected tracking points, select "Actions" for the given tracking points and then "Addressable TV settings". Here, you simply select the intended settings and save the campaign.



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Available Addressable TV device types