Comparing the original and the new generation of AudienceReport

Amalie Updated by Amalie

What's the difference between the original AudienceReport and the new generation of AudienceReport?

The original AudienceReport

The new generation of AudienceReport

Channels

Open web

Measure campaigns running on the open web

✅

✅

Meta

Measure campaigns running on Meta’s technologies (Facebook, Messenger, Instagram and WhatsApp)

( ✅ )

Based on re-statement of numbers from Meta

✅

Based on direct integration to Meta

+ ability to report on all seven demographics 

YouTube

Measure campaigns running on YouTube

( ✅ )

Based on re-statement of numbers from YouTube

✅

Based on re-statement of numbers from YouTube using direct integration to Google’s Ads Data Hub

+ ability to report on multiple IOs and Campaigns in one report

CTV

Measure campaigns running on CTV devices

✅

✅

TV

Merge digital campaign data from AudienceReport with linear TV campaign data from TechEdge

✅

✅

Ad servers

Adform

Automatically measure campaigns created in Adform

✅

✅

Google Campaign Manager

Automatically measure campaigns created in Google Campaign Manager

✅

✅

Google Display & Video 360

Automatically measure campaigns created in Google Display & Video 360

-

✅

Semi-automated integrations

Automatically measure campaigns created in channels and ad servers with semi-automated integrations to AudienceReport (e.g. Spotify and The Trade Desk)

-

✅

Integration setup

Integration setup wizards

Easily set up integrations with wizards

-

✅

Validation of integration setups

Track reporting items for integrations to validate correct setup

-

✅

Reporting

Channel level reporting

Report campaign performance on channels

✅

✅

Item level reporting

Report campaign performance on items in channels (e.g. creatives and media)

-

✅

Campaign merging

Merge multiple campaigns from one channel into one report

-

✅

Event funnel

Report campaign performance on different event types (e.g. in-view impressions and clicks)

✅

​​✅

Top channel indicators

Get highlights of which channels are performing best

-

✅

Performance overview

See performance metrics for all reports in one overview

- 

✅

Exporting

PDF

Export campaign results in a PDF file

✅

✅

PPT

Export campaign results in a PowerPoint presentation

✅

✅

XLSX

Export campaign results in an Excel file

✅

✅

API

Export campaign results via API

✅

✅

Insights customisation

Customise included insights in campaign exports

-

✅

Design customisation

Customise look and feel and create templates of campaign exports

-

✅

Customer data management

Account management control panel

Manage accounts, viewability permission and report sharing 

-

✅

Technology / Methodology 

De-duplicated measurement

Measure de-duplicated reach and frequency across channels

✅

✅

Continuous measurement

Access campaign measurements on an ongoing basis

✅

✅

Cookieless measurement

Measure campaigns in a cookieless manner

-

✅

How did we do?

AudienceReport Upgrade FAQ

How to import data from the original AudienceReport

Contact