What is modular pricing?

Corina Alonso Updated by Corina Alonso

AudienceReport now implements a modular pricing model that is based on two factors: the features you have enabled in the platform and the number of Ad impressions generated by the campaigns or ads you are measuring. This pricing structure encompasses various integrations such as Meta, YouTube, Adform, Campaign Manager, Google Ads, DV360, TV, Addressable TV, Semi-automated integrations, as well as report export options like Excel, PowerPoint, PDF, and API reporting.

What is an Ad impression in AudienceReport? 

An Ad Impression represents the number of times your ad was “delivered” through an ad server, as observed by AudienceProject. Technically, this Ad Impression can be observed by AudienceProject using different kinds of events, depending on the type of inventory that you are measuring. For example, an Ad Impression can be observed by AudienceProject through the following technical event types:

  • An “impression” event: on campaigns and items where you measure impressions
  • A “video” event: on campaigns and items where you measure video
  • An “in-view” event: on items where you measure viewability
  • etc.

No matter the type of inventory you are measuring, we always count one single Ad Impression per ad delivery, whether you are measuring raw impressions, video, viewability, etc.”

How do I work with modular pricing?

Measuring open web campaigns and accessing metrics within the AudienceReport dashboard is a default feature available to all users. However, your plan subscription may grant you additional features, such as direct integrations or more report export options. You can find out which features are available to you by visiting the “Billing” page in your profile menu. You can read more about how to work with modular pricing here.

In case you need more impressions or features, please reach out to your customer success manager or to support@audienceproject.com.

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How do I work with modular pricing?

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