Sizmek Ad Suite Tracking

You can track your campaign through Sizmek Ad Suite in two different ways. You can either do it automatically by using event rules, or manually using spreadsheet. 

Automatically - using event rules

For impression and click tracking, Sizmek supports event rules on a campaign level. To set this up, you can follow this step-by-step guide: 

  1. Go to "Campaigns"
  2. Select the campaign you want to edit
  3. Press "Edit"
  4. Go to "Click-through & events"
  5. Select "Event Rules"
blobid0.png

Please keep in mind that when setting up event rules, you will need to define these before assigning and attaching ads to the campaign. 

You can read the official documentation here: https://support.sizmek.com/hc/en-us/signin?return_to=https%3A%2F%2Fsupport.sizmek.com%2Fhc%2Fen-us%2Farticles%2F360028001811#UUID-613b21d3-e39a-82ef-e153-760f18cc78d6

In-Banner + Tracking

When having set impressions and clicks up, your "Event rules" page should look similar to the one below: 

image_preview-3.png

Impressions 

For impression tracking, simply paste one of the following snippets in the Code box.Impression tracking (site level): 

<script src="https://visitanalytics.userreport.com/hit.js?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]"></script>

Impression tracking (placement level): 

<script src="https://visitanalytics.userreport.com/hit.js?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]"></script>
image_preview.png

Please note that CID should be replaced with your personal three-letter identifier.

Clicks

Click tracking (site level): 

<img src="https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=click">

Click tracking (placement level): 

<img src="https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=click&event=click">
image_preview-2.png

Please note that CID should be replaced with your personal three-letter identifier.

In stream: 

You can use the method described above for In-Banner impressions and clicks, but for video you will need one rule for each individual video event you want to track, impressions and click included: 

Type

Value (placement level)

Impression

https://visitanalytics.userreport.com/hit.js?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]

Click

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=click

Video start

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=videostart

Video first quartile

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=video25pct

Video midpoint

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=video50pct

Video third quartile

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=video75pct

Video complete

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=videocomplete

Please note that CID should be replaced with your personal three-letter identifier.

Type

Value (site level)

Impression

https://visitanalytics.userreport.com/hit.js?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]

Click

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=click

Video start

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=videostart

Video first quartile

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=video25pct

Video midpoint

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=video50pct

Video third quartile

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=video75pct

Video complete

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=videocomplete

Please note that CID should be replaced with your personal three-letter identifier.

Here is an example of what in-stream video tracking implementation looks like:

image_preview-4.png

 

Manually - Using the spreadsheet

  1. Go to "Campaigns"
  2. Select the campaign you want to edit
  3. Press "Edit"
  4. Go to "Click-through & events"
  5. Select "Spreadsheet"

  1. Click Add Events
  2. Under General, add a column for Impression Tracking and one for Click Tracking

  1. Under In-Stream ads, add a column for each of the following event types: "Ad Video Start", "Ad Video First Quartile", "Ad Video Midpoint", "Ad Video Third Quartile" and "Ad video Complete"

  1. Click Add.
  2. Update the values in the different columns in the following way 

Type

Value (placement level)

Impression

https://visitanalytics.userreport.com/hit.js?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]

Click

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=click

Video start

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=videostart

Video first quartile

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=video25pct

Video midpoint

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=video50pct

Video third quartile

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=video75pct

Video complete

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_placementid%]&d=[%tp_DeviceAdvID%]&event=videocomplete

 

 

Type

Value (site level)

Impression

https://visitanalytics.userreport.com/hit.js?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]

Click

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=click

Video start

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=videostart

Video first quartile

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=video25pct

Video midpoint

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=video50pct

Video third quartile

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=video75pct

Video complete

https://visitanalytics.userreport.com/hit.gif?t=CIDszk-[%tp_campaignid%]-[%tp_siteid%]&d=[%tp_DeviceAdvID%]&event=videocomplete

 

Please note that CID should be replaced with your personal three-letter identifier.

  1. Click "Update Ads"

Please feel free to contact support@audiencereport.com if you have any questions. 

How did we do?

Setting-up video measurement in Google Ad Manager

Sizmek/MediaMind guide

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