Possibilities of Amazon Ads integration

Roman Gomolko Updated by Roman Gomolko

Amazon Ads integration allows the measurement of Amazon Orders bought using Amazon Ads.

In this integration, you must add a generic Amazon pixel to all creatives on the Campaign you want to measure. There is no automation of this process possible.

In AudienceReport, you will find measured Orders and their Line items.

When creating a report, you can add multiple Orders and you can use all demographic criteria in the Target Group definition. In the report, you see combined reach, reach in TG, events, events in TG, hitrate and profile on the Amazon Ads channel as a whole, and a breakdown of these metrics by each added Order and Line item.

Integration supports all channels except Twitch.

Support markets

Amazon Ads reporting is available for Germany and Great Britain. 

If you add an Amazon pixel to a creative served on a line item that targets another country, you will see this Order and Line item in the interface. If you create a report for such an Order / Line item, all impressions will be counted as out-of-country impressions, and the profile will not be estimated.

Supported formats

Amazon Ads integration covers all formats:

  • Video
  • Audio
  • Audio - Podcast
  • Fire Tablet - Amazon Video Ads
  • Image
  • Image - Fire Tablet
  • Image - mobile AAP
  • Image - mobile O&O
  • Responsive eCommerce
  • Third party
  • Third party - mobile AAP
  • Third party - video
  • Video Creative Builder

Supported channels

Publisher / Channel





amazon.com, amazon.co.uk, amazon.de, amazon.fr - are all measured

Amazon Prime


CTV, Android and iOS apps

Live sport campaigns

Yes, country availability varies

1) It is ads delivered on live TV, and 2) it is delivered on Prime Video, so it gives a unique insight into what the reach of Amazon Prime Video will be once it starts to run ads by default in January 2024 in the UK & DE 

FreeVee / IMDbTV


CTV, Android and iOS apps



Amazon Music Free


Discovery Plus


CTV, Android and iOS apps



We don’t report any ad impressions delivered on Twitch on any platform (web, CTV, apps).

Traditional publishers


We can measure the following publishers:

  • dailymail.co.uk
  • nouveautes-tele.com
  • overwolf.com
  • marmiton.org
  • msn.com
  • metro.co.uk
  • imdb.com
  • di.se
  • 9gag.com
  • etc.

Mobile apps


  • CandyCrashSaga
  • GeometryDash
  • etc.

How did we do?

Use of Amazon Ads integration