Do's and dont's when using AudienceData
How to document the accuracy?
Why introduce segments with different affinities?
Using targeting with the right conditioning
How to access data AudienceData segments in Adform
How to find AudienceData in MediaMath DMP
How to find segments in BidTheatre
How to find segments in Display & Video 360
Methodology and precision
The distinction between campaign impression profile and impressions in target group
What is deterministic data?
What is probabilistic data?
Accessing targeted data with DFP Audience sync
AdForm publisher integration instructions
How to find data usage information in Google 360 for Publishers former DFP
How to report on AudienceProject segment usage in DFP
Inventory available for realtime targeting in DFP
Sending targeting key values to AdManager
How to create your first audience
How to create your first seed
Case 1: Selecting a customer file
Case 2: Selecting an Amazon S3 file
Case 3: Selecting survey data from UserReport
Creating a seed
What is AudienceHub?
The new generation of AudienceReport
How do I use the AudienceReport Next API?
Understanding the API documentation
What is an API?
Where do I find the API key?
Agencies: managing user access for connected accounts
FAQ: Disconnecting accounts
How to add new clients
How to connect my account to my client's or agency's account
How to disconnect accounts
How to manage access to my accounts
What is the 2-step verification and how does it work?
Amazon Ads (Beta)
Beta expectations and limitations
Possibilities of Amazon Ads (Beta) integration
Use of Amazon Ads (Beta) integration
CTV and Addressable TV
Activate the CTV module
How is CTV and addressable TV measured?
What are the available CTV and addressable TV device types?
What is CTV and addressable TV?
What is the CTV addressable TV measurement availability?
How do I check that the semi-integration is setup correctly?
What can be integrated using a semi automated integration?
What is a semi automated integration?
Getting Started with Pixels
How do URL-Parameters work?
How to add parameters to AudienceReport pixel
How to check if your pixel is firing?
How to create a pixel?
What is a CACHE-Buster and why do we need it?
What is a tracking pixel?
What is the purpose of a t-code?
Setting up Pixels
How to setup measurement in Adform buy-side (Adform flow)
Implementing pixels in Campaign Manager
Implementing pixels in Display & Video 360
The GDPR parameters
SSL - Compliance
Creating and Sharing reports
How to add and export tracking pixels to your reporting items
How to add custom report items
How to duplicate a report
How to export your report
How to share your report with your client
How to understand your report
How to understand your report - Dashboard
How to understand your report - Profile
How to understand your report - Reach
How to use an exported pixel
Getting Started with Reports
The original AudienceReport
Activating Addressable TV measurement
Available Addressable TV device types
How Addressable TV is measured
How to get the Addressable TV measurement tool in AudienceReport
Impact on sample size and frequency
Sharing Addressable TV measurement numbers with TechEdge
What is Addressable TV?
Adserver - Adform
Adserver - VideoPlaza
Double Click DCM Adserver
Extented Sizmek Asia-guide
How to implement creative wrapper in Ad Manager
Programmatic Publisher Ad Server - Adform PPAS
Setting-up video measurement in Google Ad Manager
Sizmek Ad Suite Tracking
Implementing AudienceReport tracking pixels in Webspectators
Brand Lift Studies
Brand Lift Video Studies
Is my cache-buster working?
What is a cache-buster?
Which cache buster shall I use for my ad server?
Why do we need a cache-buster?
Adding tracking points / pixels to your project
Applying filters to your data
Change your target group or report period
Creating your first project
How to merge projects
How your data will change when applying filters
Activating your Customer Segments 3.0
Available Custom Segments
Custom Segments 3.0
Custom Segments and Sample Size
Reach, Coverage and Segments Availability
What are Custom Segments?
Adding tracking points / pixels with event tracking to your project
Event tracking in various adservers
Implementing click trackers
In-view tracking of inlined content
Understanding Event Tracking
What is Event Tracking?
Connect your Facebook Business Manager account to AudienceReport
Connect your Google Ads account to AudienceReport
Connect your Google Display & Video 360 account to AudienceReport
How are data integrated?
How to create an Integrated Report
To-do list before creating an Integrated Report
Understanding your Integrated Report
What is an Integrated Report?
Adform integration set-up
Automatic tracking of DFP campaigns
Google Campaign Manager Integration
Integrate AudienceReport and Techedge AxM (AdvantEdge Cross Media)
How Transparency is measured
How Viewability is measured
How the Overall Quality Score is calculated
Viewability tracking using AudienceReport measurement script
What is Quality?
What is a good Quality score?
What is a hidden referrer or a generic referrer?
What is the difference between no referrer and other referrers (in the tracking point violations table)?
When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?
Why can’t I drill down on some countries to see in which regions my impressions are loaded?
Why is my overall score not that bad when almost all my impressions are of low quality?
Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?
Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?
Customized PDF reports
Deeper Insights with Campaign Audience Measurement
Exporting your report
How to search for your project
Introducing the common affinity profile
Managing your projects with labels
Tired of clicks and imps?
Understanding your project
Can I change the phone number I chose for the two-step verification process?
Getting started with AudienceReport API
How do URL-parameters work?
How often will I be asked to log in through the two-step verification process?
How to track traffic by device type
If you accidentally delete pixels from your project
The procedure to enable the two-step verification
What if I lose my phone and cannot access my account?
Upgrade to the new generation of AudienceReport
AudienceReport Upgrade FAQ
Comparing the original and the new generation of AudienceReport
How to import data from the original AudienceReport
Installing UserReport and setting up your media sections
Defining your website in the media section
General Account Information
Installing UserReport on your website or app
Reach and Coverage of Custom Segments
Target Audience verified by Kits
The technology behind Kits
What are Kits?
Working with Kits
The feedback widget
Activate the Feedback widget
Adding context information to ideas and bugs
Customize Feedback widget buttons and links
Customize color, text and position of the Feedback widget
Disabling the Feedback widget on specific devices
Get direct link to the Feedback widget or manually display it
How to activate your Feedback widget
How to change the status of an idea or add a comment
How to disable the "report a bug" feature
Is the Feedback Forum available in my language?
Pre-populating username and email
What is the Feedback widget?
The feedback report
The survey widget
Activate Email Collect
Activate Net Promoter Score ®
Activate the Survey widget and create your questions
Chained questions and how they work
Controlling invitation frequency when using UserReport script and Google Tag Manager
How many questions can be added?
How many surveys answers do I need?
How to add questions to your survey
How to customise you survey widget
How to deactivate and delete your survey questions
How to show or hide results from users
Is UserReport 100% free?
Is the UserReport survey widget available in my language?
Managing invitation rules through Ad-server
Preview your survey
Respecting the user
User invitation to UserReport survey and the quarantine system
Who pays for the prizes in the survey?
Will UserReport slow down my website? Is it affected by popup blockers?
The Google Analytics Integration
The survey reports
Accessing Newsletter signups using API
Double-check you have taken care of the points listed in To-do list before creating an Integrated Report. If you did, then you can proceed with this guide.
Sign in to your AudienceReport account with your personal information and you will access a screen with all your campaigns.
To add an Integrated Report, simply click the green “+” button in the top right corner. This will take you to the "Create a report" page. Here you will have to go through four different steps when creating your campaign; “Report details”, “Sources”, “Target group” and “Report period”. Below is a description of each step.
1. Campaign details
In this section, just like in an ordinary AudienceReport campaign, you can choose the name of your campaign. Once you have typed in the campaign name, you will need to choose the type of campaign: here you will select the option “Integrated Report”.
Finally, you can choose the country your campaign will run in.
Click on the “next” button at the right bottom corner or click on “sources” to proceed.
Here you will choose which sources to include in your Integrated Report: AudienceReport, Facebook and YouTube.
- AudienceReport: here you will be able to select which AudienceReport campaign you want to include from a dropdown menu. Please notice that the target group and period for the campaign will be ignored in the Integrated Report and that you will need to specify them in the “Campaign Details” section.
- Facebook: here you will be able to select which Facebook campaign you want to include. You will need to first select the Facebook Business Manager account ID the campaign is running in and then select the name of the Facebook campaign from a dropdown menu.
Need help connecting your Facebook account to AudienceReport? Check our guide.
- YouTube: here you will be able to select which YouTube campaign you want to include. You will need to select the Google Ads or Display & Video 360 account where the campaign is running in. Then you will select the name of the YouTube campaign from a dropdown menu.
Continue to the “next” button or click on “Target Group” to proceed.
3. Target Group
This is where you select which target group you’d like to aim for. Please notice that Integrated Reports only support gender and age. If you are looking for more options, you can use the standard campaign instead.
4. Report Period
In this final step, you have the option of selecting a report period of maximum 12 weeks. If you do not set the reporting period, it will automatically be set as the latest date the campaign is tracking events up to 12 weeks back.
Remember to save your settings by clicking on the “save” button in the top right corner.
Now you have created your integrated report and in 6 hours data will start coming in your report in AudienceReport campaigns dashboard.
Please check our guide "Understanding your Integrated Report" for further information.
5. When do I need to create an Integrated Report?
While it is crucial to set up your campaigns in AudienceReport, Facebook and YouTube before they start, you can instead create your Integrated Report later on, after the campaigns have started.
6. What if I have multiple campaigns to test different strategies?
If you are running multiple Facebook or YouTube campaigns and you are testing different strategies, you can create Integrated Reports for each Facebook and/or YouTube campaign you are testing.
Please notice that Facebook allows you to bundle different campaigns together. This means you can create an Integrated Report in AudienceReport and choose to measure a Facebook bundle campaign. This way you will get the total number of impressions and total reach for that bundle of campaigns.
YouTube does not offer this option. This means that in order to get the total reach of multiple campaigns, you will need to create different Integrated Reports.
7. Can I send an Integrated Report to AdvantEdge TechEdge?
You can send your Integrated Reports to AdvantEdge just like you do with standard campaigns.
First, log-in to your AudienceReport account and go to the campaign overview section.
Find the report you want to send to AdvantEdge TechEdge. Before sending it, make sure that your target group is how you want it. Now click the “action” button to the right and click on “send to TechEdge”.