Do's and dont's when using AudienceData
How to document the accuracy?
Why introduce segments with different affinities?
Using targeting with the right conditioning
How to access data AudienceData segments in Adform
How to find AudienceData in MediaMath DMP
How to find segments in BidTheatre
How to find segments in Display & Video 360
Methodology and precision
The distinction between campaign impression profile and impressions in target group
What is deterministic data?
What is probabilistic data?
Accessing targeted data with DFP Audience sync
AdForm publisher integration instructions
How to find data usage information in Google 360 for Publishers former DFP
How to report on AudienceProject segment usage in DFP
Inventory available for realtime targeting in DFP
Sending targeting key values to AdManager
How to create your first audience
How to create your first seed
Case 1: Selecting a customer file
Case 2: Selecting an Amazon S3 file
Case 3: Selecting survey data from UserReport
Creating a seed
What is AudienceHub?
The new generation of AudienceReport
API Best Practices
How do I use the AudienceReport Next API?
Understanding the API documentation
What is an API?
Where do I find the API key?
Agencies: managing user access for connected accounts
FAQ: Disconnecting accounts
How to add new clients
How to connect my account to my client's or agency's account
How to disconnect accounts
How to manage access to my accounts
What is the 2-step verification and how does it work?
CTV and Addressable TV
Activate the CTV module
How is CTV and addressable TV measured?
What are the available CTV and addressable TV device types?
What is CTV and addressable TV?
What is the CTV addressable TV measurement availability?
How do I check that the semi-integration is setup correctly?
What can be integrated using a semi automated integration?
What is a semi automated integration?
Getting Started with Pixels
How do URL-Parameters work?
How to add parameters to AudienceReport pixel
How to check if your pixel is firing?
How to create a pixel?
What is a CACHE-Buster and why do we need it?
What is a tracking pixel?
What is the purpose of a t-code?
Setting up Pixels
How to setup measurement in Adform buy-side (Adform flow)
Implementing pixels in Campaign Manager
Implementing pixels in Display & Video 360
The GDPR parameters
SSL - Compliance
Creating and Sharing reports
How to add and export tracking pixels to your reporting items
How to add custom report items
How to duplicate a report
How to export your report
How to share your report with your client
How to understand your report
How to understand your report - Dashboard
How to understand your report - Profile
How to understand your report - Reach
How to use an exported pixel
Getting Started with Reports
The original AudienceReport
Activating Addressable TV measurement
Available Addressable TV device types
How Addressable TV is measured
How to get the Addressable TV measurement tool in AudienceReport
Impact on sample size and frequency
Sharing Addressable TV measurement numbers with TechEdge
What is Addressable TV?
Adserver - Adform
Adserver - VideoPlaza
Double Click DCM Adserver
Extented Sizmek Asia-guide
How to implement creative wrapper in Ad Manager
Programmatic Publisher Ad Server - Adform PPAS
Setting-up video measurement in Google Ad Manager
Sizmek Ad Suite Tracking
Implementing AudienceReport tracking pixels in Webspectators
Brand Lift Studies
Brand Lift Video Studies
Is my cache-buster working?
What is a cache-buster?
Which cache buster shall I use for my ad server?
Why do we need a cache-buster?
Adding tracking points / pixels to your project
Applying filters to your data
Change your target group or report period
Creating your first project
How to merge projects
How your data will change when applying filters
Activating your Customer Segments 3.0
Available Custom Segments
Custom Segments 3.0
Custom Segments and Sample Size
Reach, Coverage and Segments Availability
What are Custom Segments?
Adding tracking points / pixels with event tracking to your project
Event tracking in various adservers
Implementing click trackers
In-view tracking of inlined content
Understanding Event Tracking
What is Event Tracking?
Connect your Facebook Business Manager account to AudienceReport
Connect your Google Ads account to AudienceReport
Connect your Google Display & Video 360 account to AudienceReport
How are data integrated?
How to create an Integrated Report
To-do list before creating an Integrated Report
Understanding your Integrated Report
What is an Integrated Report?
Adform integration set-up
Automatic tracking of DFP campaigns
Google Campaign Manager Integration
Integrate AudienceReport and Techedge AxM (AdvantEdge Cross Media)
How Transparency is measured
How Viewability is measured
How the Overall Quality Score is calculated
Viewability tracking using AudienceReport measurement script
What is Quality?
What is a good Quality score?
What is a hidden referrer or a generic referrer?
What is the difference between no referrer and other referrers (in the tracking point violations table)?
When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?
Why can’t I drill down on some countries to see in which regions my impressions are loaded?
Why is my overall score not that bad when almost all my impressions are of low quality?
Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?
Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?
Customized PDF reports
Deeper Insights with Campaign Audience Measurement
Exporting your report
How to search for your project
Introducing the common affinity profile
Managing your projects with labels
Tired of clicks and imps?
Understanding your project
Can I change the phone number I chose for the two-step verification process?
Getting started with AudienceReport API
How do URL-parameters work?
How often will I be asked to log in through the two-step verification process?
How to track traffic by device type
If you accidentally delete pixels from your project
The procedure to enable the two-step verification
What if I lose my phone and cannot access my account?
Upgrade to the new generation of AudienceReport
AudienceReport Upgrade FAQ
Comparing the original and the new generation of AudienceReport
How to import data from the original AudienceReport
Installing UserReport and setting up your media sections
Defining your website in the media section
General Account Information
Installing UserReport on your website or app
Reach and Coverage of Custom Segments
Target Audience verified by Kits
The technology behind Kits
What are Kits?
Working with Kits
The feedback widget
Activate the Feedback widget
Adding context information to ideas and bugs
Customize Feedback widget buttons and links
Customize color, text and position of the Feedback widget
Disabling the Feedback widget on specific devices
Get direct link to the Feedback widget or manually display it
How to activate your Feedback widget
How to change the status of an idea or add a comment
How to disable the "report a bug" feature
Is the Feedback Forum available in my language?
Pre-populating username and email
What is the Feedback widget?
The feedback report
The survey widget
Activate Email Collect
Activate Net Promoter Score ®
Activate the Survey widget and create your questions
Chained questions and how they work
Controlling invitation frequency when using UserReport script and Google Tag Manager
How many questions can be added?
How many surveys answers do I need?
How to add questions to your survey
How to customise you survey widget
How to deactivate and delete your survey questions
How to show or hide results from users
Is UserReport 100% free?
Is the UserReport survey widget available in my language?
Managing invitation rules through Ad-server
Preview your survey
Respecting the user
User invitation to UserReport survey and the quarantine system
Who pays for the prizes in the survey?
Will UserReport slow down my website? Is it affected by popup blockers?
The Google Analytics Integration
The survey reports
Accessing Newsletter signups using API
Updated by Amalie
Setting up an intercept survey
In this article, we will lay out a step-by-step guide on how to set up an intercept survey on your website.
Before you start setting up your intercept survey, you will need to make sure you have tracked your campaign through AudienceReport. For instructions on how to do this, please click here.
Additionally, we recommend that you start your intercept survey a few days after the campaign starts. This is due to the fact that the survey will first be shown on the page view after the visitor is shown the campaign. If you start your survey the same day as the campaign, most people will not have had time to visit the site twice. Hence almost all survey answers will be collected from not exposed visitors.
Once your campaign has run for a few days, and it is being tracked through AudienceReport, you are ready to set up the intercept survey:
- Set up the survey questions in your survey tool. You may use the tool of your own choice.
- When setting up the survey questions, you will need to add “grp” to the hidden value field in your survey tool (Most survey tools have this option).The respondent does not see this field, but it passes on information on whether the respondent was exposed (in) or not exposed (out) to the campaign. This will allow you to make a brand lift study based on this survey.
- Once the survey questions and the hidden value field is set up, log in to your AudienceReport account. When you are logged in, select "Intercept Survey" at the top. This will give you an overview of your intercept surveys.
- You can create surveys by pressing "Add Interception" in the upper right corner. If the survey is already created, you may edit the newly created project by pressing the arrow going down next to the relevant project, and then press "Edit"
- When you have completed the above step, you will be able to set up the survey specifications.
- In "Details" start by filling out the name of the survey and the survey URL. The surevey URL is the link that leads the respondent to answer the survey questions.
- Under "Required number of accepts", select the total number of accepts you want to have for your survey. Please note that this is not the same number as the number of completed interviews. If you need a given number of respondents to have completed the survey, you will need to set “Required number of accepts” slightly higher. This is because not everyone who starts taking the survey will necessarily finish it.
- Under "Distribution of accepts outside / inside target group" you choose how many of the interviewees should be exposed to the campaign (inside) and how many should not be exposed (outside).
- "Daily limit" allows you to choose the maximum number of accepts you want to collect on a daily basis.
- Click "Audience" on the left-hand side and click the green “+” button to select the campaign and/or the tracking pixels relevant for your study. Once they are chosen, press “Add to interception” to finalize your choice.
- Once you have chosen your Audience, press “Confirm” on your left hand-side or “Next”. Here you are given the choice whether to start the survey immediately, or manually start it at a later point in time.
- Remember to press "Save" at the end.
- Lastly, once everything is set up, make sure that the intercept code snippet is implemented on the sites where you will want to run the survey and removed from the sites where you do not want to run the survey. Please see guide here.
Once the survey has run for one or two days, we recommend that you export your survey data to make sure your survey is being answered, and the hidden value field is being populated.
To avoid a visitor to your website being met with a survey every time he/she visits the site, we put a 2 week quarantine once a person is exposed to an invitation. This means that once a visitor accepts or rejects a survey, it will be quarantined, which means that this visitor will not be met with another intercept survey for at least 2 weeks.
Check if everything works
From the intercept overview you'll be able so see if/ when the survey starts collecting survey accepts - use this to monitor that the intercept is live (this may take a couple of hours from when you set it live) and how well it performs.
You can also check that the intercept works and is live on your site by previewing it on your site: simply add "/#ics_f" to your websites url, for example: "https://mywebsite/#ics_f"
To verify that the script works simply visit this url via your browser. Once you accept your consent box you should be able to see the intercept survey invitation if everything works correctly.
Understanding the overview:
When you go to the overview of all intercept studies and click a specific title, you will be shown two metrics of how your intercept study is going. The first one shows the accepts divided into device types.
Note that Intercept does not collect the answers to your survey - it simply enables that the invitation to the survey pops up on your websites when someone who was exposed to your campaign revisits your site. When someone accepts the invite, they are sent to the survey url you add when you set up the intercept.
Recommended Question Formulation
Intercept surveys allow you to ask your respondents the questions of your choice. Nevertheless, it might be wise to follow a few ground rules to make it as easy and intuitive as possible for the respondent to complete, ensuring the highest completion rate possible and most reliable outcomes.
Therefore we recommend following these ground principles when setting up a survey:
- Be neutral when formulating your questions. Forget all your opinions and assumptions and try to be as unbiased as possible. This is important so not to lead your respondent to answer in a specific manner. Staying neutral will therefore be a cornerstone for ensuring the reliability of the survey.
- Be specific and use simple and direct language. Avoid using big words, complicated sentences, and questions that could have multiple meanings. Your question should be short, simple, and clear to ensure that all respondents understand it in the same way and the way the question was intended.
- Avoid incomplete or overlapping questions. Respondents can get frustrated, and data gets distorted, when your survey forces the respondents to answer questions in ways that does not completely fit them. For example if a scaled question does not contain a neutral, if they do not feel the options cover their answer or if multiple options do, but they can choose only one.
- Break down big ideas into multiple questions. Deal with broad concepts that may mean different things to different people by breaking them down into multiple, more tangible questions. Don’t give your respondents too many possibilities, and don’t ask multiple questions in one.
If you are looking for inspiration for your intercept survey, please feel free to use, or draw inspiration from, the below questions. These are the standard questions we use for the brand lift studies executed by us:
- Which of the following brands of (product type) have you seen ads for recently?
- If you were to buy (product type), which of the following brands would you consider?
- Do you remember seeing this ad recently?
- How would you rate the ad overall?
- Did the ad make you more interested in buying (brand name)?