Event tracking in various adservers

Event tracking in various adservers

Different adservers have different functionalities; this will affect your ability to handle event tracking. Many adservers are able to handle some type of event tracking others do not have those functionalities yet.

AudienceProject have made it possible to measure the different type of events as a part of your AudienceReport measurement.

When you want to track an event you therefor need to ensure your adserver is able to handle this feature and to consult with the adserver to ensure the tracking pixel or script is implemented correctly to ensure a good campaign measurement.

If you need information regarding a specific adserver this is our guides on adserver implementations: Adserver Implementation.


How did we do?

Adding tracking points / pixels with event tracking to your project

Implementing click trackers