How to add and export tracking pixels to your reporting items

Mathias Freudendahl Updated by Mathias Freudendahl

When you are creating a new report, you need to add your custom items to be tracked by AudienceReport. Check how to create your report here and how to add custom report items here. 

After adding custom report items, you need to add tracking codes to each individual item. 

In the Items tab, on the report menu, you will be able to do this. On the right upper corner, click on “get all tags”.

Edit events and get tags

Edit events

Now, on the left side menu select all events that you want to report on. You have the following options:

  • Impressions
  • In-View supported
  • In-View
  • Video start
  • Video quartile 25%
  • Video quartile 50%
  • Video quartile 75%
  • Video complete
  • Click 

You can read more about report metrics here.

Edit tag parameters
There are tag parameters selected by default. AudienceReport saves changes done through the “edit events”, but not through the “edit tag parameters” section. This means that if you change something in both sections, event types will be different, based on their attributes, but the tag parameters will remain the same.

In other words, changes in the "Edit tag parameters" section only affect the exported file and pixels available for copying on the page. While changes in the 'Edit events' section affect items, and new event types are assigned to them.

You can just select the ad server you are using from the dropdown and the needed adserver specific parameters will be added (i.e. cache-busters and device-id). If you do not choose any parameters, you will need to add any additional parameter manually. We strongly recommend that you select the adserver and the parameters you want to get tracking pixels, to avoid errors and long processes.

You also have the option to add more events to your items. Is it a video item, where you want to measure all quartiles in the funnel? Just select the video complete quartiles on the left-hand side box and you will get a pixel for each quartile in your export.

Lastly, the TCF GDPR parameters are added to your pixel automatically, because the box is ticked off by default. TCF GDPR parameters helps ensure that the pixel measurement is fully GDPR compliant. The TCF framework is a widely recognised GDPR consent solution for communicating consent between different parties on the internet. Including the TCF GDPR parameters allows consent to be communicated to AudienceProject. If you select to include them, the tracking pixel will include the following parameter:

"&gdpr=${GDPR}&gdpr_consent=${GPDR_CONSENT_394}"

The ${GDPR} value should be replaced with either a “0” or a “1”, depending on whether the TCF framework is used. The ${GDPR_CONSENT_394} value should be replaced with the TCF consent string, as generated by your Consent Management Platform (CMP). AudienceProject’s TCF vendor ID is 394. You might need this ID when configuring consent in your CMP.

Once you have selected your events, you can see the tracking codes if you expand your item’s views. You can see each item’s tracking code, script URL, script HTML, pixel URL and pixel HTML, for each metric. 

You can choose to copy the tags, or download these tags as a .csv file, or you can just click “save and exit” on the top right side of the screen.

If you want to measure specific events for a particular item group, select the item group in the item tab, then click on the pencil symbol on the item group, as shown in the following picture. Then follow the process as described above.

Bulk selection is also available:

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How to add custom report items

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