Do's and dont's when using AudienceData
How to document the accuracy?
Why introduce segments with different affinities?
Using targeting with the right conditioning
How to access data AudienceData segments in Adform
How to find AudienceData in MediaMath DMP
How to find segments in BidTheatre
How to find segments in Display & Video 360
Methodology and precision
The distinction between campaign impression profile and impressions in target group
What is deterministic data?
What is probabilistic data?
Accessing targeted data with DFP Audience sync
AdForm publisher integration instructions
How to find data usage information in Google 360 for Publishers former DFP
How to report on AudienceProject segment usage in DFP
Inventory available for realtime targeting in DFP
Sending targeting key values to AdManager
How to create your first audience
How to create your first seed
Case 1: Selecting a customer file
Case 2: Selecting an Amazon S3 file
Case 3: Selecting survey data from UserReport
Creating a seed
What is AudienceHub?
The new generation of AudienceReport
How do I use the AudienceReport Next API?
Understanding the API documentation
What is an API?
Where do I find the API key?
Agencies: managing user access for connected accounts
FAQ: Disconnecting accounts
How to add new clients
How to connect my account to my client's or agency's account
How to disconnect accounts
How to manage access to my accounts
What is the 2-step verification and how does it work?
CTV and Addressable TV
Activate the CTV module
How is CTV and addressable TV measured?
What are the available CTV and addressable TV device types?
What is CTV and addressable TV?
What is the CTV addressable TV measurement availability?
How do I check that the semi-integration is setup correctly?
What can be integrated using a semi automated integration?
What is a semi automated integration?
Getting Started with Pixels
How do URL-Parameters work?
How to add parameters to AudienceReport pixel
How to check if your pixel is firing?
How to create a pixel?
What is a CACHE-Buster and why do we need it?
What is a tracking pixel?
What is the purpose of a t-code?
Setting up Pixels
How to setup measurement in Adform buy-side (Adform flow)
Implementing pixels in Campaign Manager
Implementing pixels in Display & Video 360
The GDPR parameters
SSL - Compliance
Creating and Sharing reports
How to add and export tracking pixels to your reporting items
How to add custom report items
How to duplicate a report
How to export your report
How to share your report with your client
How to understand your report
How to understand your report - Dashboard
How to understand your report - Profile
How to understand your report - Reach
How to use an exported pixel
Recalculation of reports
Getting Started with Reports
The original AudienceReport
Activating Addressable TV measurement
Available Addressable TV device types
How Addressable TV is measured
How to get the Addressable TV measurement tool in AudienceReport
Impact on sample size and frequency
Sharing Addressable TV measurement numbers with TechEdge
What is Addressable TV?
Adserver - Adform
Adserver - VideoPlaza
Double Click DCM Adserver
Extented Sizmek Asia-guide
How to implement creative wrapper in Ad Manager
Programmatic Publisher Ad Server - Adform PPAS
Setting-up video measurement in Google Ad Manager
Sizmek Ad Suite Tracking
Implementing AudienceReport tracking pixels in Webspectators
Brand Lift Studies
Brand Lift Video Studies
Is my cache-buster working?
What is a cache-buster?
Which cache buster shall I use for my ad server?
Why do we need a cache-buster?
Adding tracking points / pixels to your project
Applying filters to your data
Change your target group or report period
Creating your first project
How to merge projects
How your data will change when applying filters
Activating your Customer Segments 3.0
Available Custom Segments
Custom Segments 3.0
Custom Segments and Sample Size
Reach, Coverage and Segments Availability
What are Custom Segments?
Adding tracking points / pixels with event tracking to your project
Event tracking in various adservers
Implementing click trackers
In-view tracking of inlined content
Understanding Event Tracking
What is Event Tracking?
Connect your Facebook Business Manager account to AudienceReport
Connect your Google Ads account to AudienceReport
Connect your Google Display & Video 360 account to AudienceReport
How are data integrated?
How to create an Integrated Report
To-do list before creating an Integrated Report
Understanding your Integrated Report
What is an Integrated Report?
Adform integration set-up
Automatic tracking of DFP campaigns
Google Campaign Manager Integration
Integrate AudienceReport and Techedge AxM (AdvantEdge Cross Media)
How Transparency is measured
How Viewability is measured
How the Overall Quality Score is calculated
Viewability tracking using AudienceReport measurement script
What is Quality?
What is a good Quality score?
What is a hidden referrer or a generic referrer?
What is the difference between no referrer and other referrers (in the tracking point violations table)?
When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?
Why can’t I drill down on some countries to see in which regions my impressions are loaded?
Why is my overall score not that bad when almost all my impressions are of low quality?
Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?
Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?
Customized PDF reports
Deeper Insights with Campaign Audience Measurement
Exporting your report
How to search for your project
Introducing the common affinity profile
Managing your projects with labels
Tired of clicks and imps?
Understanding your project
Can I change the phone number I chose for the two-step verification process?
Getting started with AudienceReport API
How do URL-parameters work?
How often will I be asked to log in through the two-step verification process?
How to track traffic by device type
If you accidentally delete pixels from your project
The procedure to enable the two-step verification
What if I lose my phone and cannot access my account?
Upgrade to the new generation of AudienceReport
AudienceReport Upgrade FAQ
Comparing the original and the new generation of AudienceReport
How to import data from the original AudienceReport
Installing UserReport and setting up your media sections
Defining your website in the media section
General Account Information
Installing UserReport on your website or app
Reach and Coverage of Custom Segments
Target Audience verified by Kits
The technology behind Kits
What are Kits?
Working with Kits
The feedback widget
Activate the Feedback widget
Adding context information to ideas and bugs
Customize Feedback widget buttons and links
Customize color, text and position of the Feedback widget
Disabling the Feedback widget on specific devices
Get direct link to the Feedback widget or manually display it
How to activate your Feedback widget
How to change the status of an idea or add a comment
How to disable the "report a bug" feature
Is the Feedback Forum available in my language?
Pre-populating username and email
What is the Feedback widget?
The feedback report
The survey widget
Activate Email Collect
Activate Net Promoter Score ®
Activate the Survey widget and create your questions
Chained questions and how they work
Controlling invitation frequency when using UserReport script and Google Tag Manager
How many questions can be added?
How many surveys answers do I need?
How to add questions to your survey
How to customise you survey widget
How to deactivate and delete your survey questions
How to show or hide results from users
Is UserReport 100% free?
Is the UserReport survey widget available in my language?
Managing invitation rules through Ad-server
Preview your survey
Respecting the user
User invitation to UserReport survey and the quarantine system
Who pays for the prizes in the survey?
Will UserReport slow down my website? Is it affected by popup blockers?
The Google Analytics Integration
The survey reports
Accessing Newsletter signups using API
Updated by Mathias Freudendahl
First, you need to create an Item you want to measure in the AudienceReport interface and export the tags. Read more about how to create items here.
Choose Campaign Manager as your ad-server in the left side menu, and copy the Pixel URL: Impressions value.
To implement AudienceReport’s pixels in Campaign Manager, you need to create a Campaign Manager event tag. For more information on event tags, please go to Google’s Support page on Event Tags.
We strongly recommend using our integrations, as they facilitate this process. However, if you prefer to implement AudienceReport pixels yourself, then follow this quick guide.
Warning: We do not recommend setting tracking tags on the Advertiser level, as you cannot distinguish between campaigns. Event tags need to be set up on campaign level.
For setting up the event tag, and implementing the AudienceReport pixel, there are a couple of things to keep in mind. Go to your Campaign Manager campaign and then select properties.
Then create a new impression event tag (if you want to measure impressions) and then click on “advertiser tag”.
In the dialogue box, make sure you get the below settings right.
- The field ‘Enabled’ must be ‘yes’
- Tag type should be ‘Image’
- Tag URL: make sure only to insert the URL from your AudienceReport tracking pixel.
Now save the event tag, and add it to your campaign.
If you are using Campaign Manager tracking ads
For Display inventory, if you are not hosting your campaign creative yourself, and are using Campaign Manager tracking ad tags, please make sure that the party implementing the tracking ad tag, is implementing it in either iframe or JS format.
If the Campaign Manager tracking ad tag is implemented in image format, the tracking will not work. This is due to the fact that Google does not support impression event tags for ‘standard tags’ (Learn more here: https://support.google.com/campaignmanager/answer/3040965?hl=en).
If you are running Publisher Hosted Video creative that you want to measure with Campaign Manager tracking ad, then the JS format will not work for you. In this case, you need to ask Publisher to implement two tracking pixels:
- Campaign Manager’s tracking pixel, so impressions appear in your Campaign Manager reports
- AudienceReport pixel you export manually from the AudienceReport interface. When doing that, you should ask a Publisher what ad-server they are using and pick it when exporting tags. Then AudienceReport adds all the recommended macroses automatically
Video funnels measurement
If you want to measure video funnels, you will need to export additional pixels from AudienceReport UI and add them to each and every Video creative in your campaign.
- Impression pixel is inherited from Campaign settings, therefore does not need to added
- The same creative can be added to multiple campaigns. If you add a pixel on Creative it will be fired for Campaign 1 and 2 that will in invalid measurement. To avoid this issue, create campaign specific copies of Video creatives to avoid sharing
So, practically you need to do the following:
- Open Download tags dialog
- Enable video funnel events you want to measure
- Enable only Pixel URL tag format
- You will see multiple Pixel URLs you need to implement on your Creative(s) in Campaign Manager.
- For each Video creative, perform this sequence of actions:
- Open Settings
- Expand Third-party URLs section
- Add Third party tracking URL for each Event:
- Paste Pixel URL for the corresponding event type:
- Start -> Pixel URL: Video start
- First quartile -> Pixel URL: Video 25% complete
- Midpoint -> Pixel URL: Video 50% complete
- Third quartile -> Pixel URL: Video 75% complete
- Complete -> Pixel URL: Video complete
Looks complicated? We have our Campaign Manager integration that allows you effortlessly measure all or selected campaigns. You will need to handhold only Publisher hosted video creatives tracking.
Learn more about it here.