Available Custom Segments

When Custom Segments have been activated in your AudienceReport account, a wide range of custom segments is made available for you when editing your target group.

By default, you can choose between the following segments already made available by UserReport surveys data: 

Ownership segments

  • Ownership: Car
  • Ownership: House
  • Ownership: Summerhouse 

Purchase intent segments

  • Purchase Intent: New Car
  • Purchase Intent: New Mobile
  • Purchase Intent: TV Provider
  • Purchase Intent: Travel

The household Grocery buyer segment 

Housing: dwelling type segment  (only available for DK)

On the other hand, if you have your own system/CRM data you can also implement these as custom segments.

You can follow a link to learn more about how to implement your own custom segments here.

How did we do?

Activating your Customer Segments 3.0

Custom Segments 3.0