Do's and dont's when using AudienceData
How to document the accuracy?
Why introduce segments with different affinities?
Using targeting with the right conditioning
How to access data AudienceData segments in Adform
How to find AudienceData in MediaMath DMP
How to find segments in BidTheatre
How to find segments in Display & Video 360
Methodology and precision
The distinction between campaign impression profile and impressions in target group
What is deterministic data?
What is probabilistic data?
Accessing targeted data with DFP Audience sync
AdForm publisher integration instructions
How to find data usage information in Google 360 for Publishers former DFP
How to report on AudienceProject segment usage in DFP
Inventory available for realtime targeting in DFP
Sending targeting key values to AdManager
How to create your first audience
How to create your first seed
Case 1: Selecting a customer file
Case 2: Selecting an Amazon S3 file
Case 3: Selecting survey data from UserReport
Creating a seed
What is AudienceHub?
The new generation of AudienceReport
How do I use the AudienceReport Next API?
Understanding the API documentation
What is an API?
Where do I find the API key?
Agencies: managing user access for connected accounts
FAQ: Disconnecting accounts
How to add new clients
How to connect my account to my client's or agency's account
How to disconnect accounts
How to manage access to my accounts
What is the 2-step verification and how does it work?
Amazon Ads (Beta)
Beta expectations and limitations
Possibilities of Amazon Ads (Beta) integration
Use of Amazon Ads (Beta) integration
CTV and Addressable TV
Activate the CTV module
How is CTV and addressable TV measured?
What are the available CTV and addressable TV device types?
What is CTV and addressable TV?
What is the CTV addressable TV measurement availability?
How do I check that the semi-integration is setup correctly?
What can be integrated using a semi automated integration?
What is a semi automated integration?
Getting Started with Pixels
How do URL-Parameters work?
How to add parameters to AudienceReport pixel
How to check if your pixel is firing?
How to create a pixel?
What is a CACHE-Buster and why do we need it?
What is a tracking pixel?
What is the purpose of a t-code?
Setting up Pixels
How to setup measurement in Adform buy-side (Adform flow)
Implementing pixels in Campaign Manager
Implementing pixels in Display & Video 360
The GDPR parameters
SSL - Compliance
Creating and Sharing reports
How to add and export tracking pixels to your reporting items
How to add custom report items
How to duplicate a report
How to export your report
How to share your report with your client
How to understand your report
How to understand your report - Dashboard
How to understand your report - Profile
How to understand your report - Reach
How to use an exported pixel
Getting Started with Reports
The original AudienceReport
Activating Addressable TV measurement
Available Addressable TV device types
How Addressable TV is measured
How to get the Addressable TV measurement tool in AudienceReport
Impact on sample size and frequency
Sharing Addressable TV measurement numbers with TechEdge
What is Addressable TV?
Adserver - Adform
Adserver - VideoPlaza
Double Click DCM Adserver
Extented Sizmek Asia-guide
How to implement creative wrapper in Ad Manager
Programmatic Publisher Ad Server - Adform PPAS
Setting-up video measurement in Google Ad Manager
Sizmek Ad Suite Tracking
Implementing AudienceReport tracking pixels in Webspectators
Brand Lift Studies
Brand Lift Video Studies
Is my cache-buster working?
What is a cache-buster?
Which cache buster shall I use for my ad server?
Why do we need a cache-buster?
Adding tracking points / pixels to your project
Applying filters to your data
Change your target group or report period
Creating your first project
How to merge projects
How your data will change when applying filters
Activating your Customer Segments 3.0
Available Custom Segments
Custom Segments 3.0
Custom Segments and Sample Size
Reach, Coverage and Segments Availability
What are Custom Segments?
Adding tracking points / pixels with event tracking to your project
Event tracking in various adservers
Implementing click trackers
In-view tracking of inlined content
Understanding Event Tracking
What is Event Tracking?
Connect your Facebook Business Manager account to AudienceReport
Connect your Google Ads account to AudienceReport
Connect your Google Display & Video 360 account to AudienceReport
How are data integrated?
How to create an Integrated Report
To-do list before creating an Integrated Report
Understanding your Integrated Report
What is an Integrated Report?
Adform integration set-up
Automatic tracking of DFP campaigns
Google Campaign Manager Integration
Integrate AudienceReport and Techedge AxM (AdvantEdge Cross Media)
How Transparency is measured
How Viewability is measured
How the Overall Quality Score is calculated
Viewability tracking using AudienceReport measurement script
What is Quality?
What is a good Quality score?
What is a hidden referrer or a generic referrer?
What is the difference between no referrer and other referrers (in the tracking point violations table)?
When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?
Why can’t I drill down on some countries to see in which regions my impressions are loaded?
Why is my overall score not that bad when almost all my impressions are of low quality?
Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?
Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?
Customized PDF reports
Deeper Insights with Campaign Audience Measurement
Exporting your report
How to search for your project
Introducing the common affinity profile
Managing your projects with labels
Tired of clicks and imps?
Understanding your project
Can I change the phone number I chose for the two-step verification process?
Getting started with AudienceReport API
How do URL-parameters work?
How often will I be asked to log in through the two-step verification process?
How to track traffic by device type
If you accidentally delete pixels from your project
The procedure to enable the two-step verification
What if I lose my phone and cannot access my account?
Upgrade to the new generation of AudienceReport
AudienceReport Upgrade FAQ
Comparing the original and the new generation of AudienceReport
How to import data from the original AudienceReport
Installing UserReport and setting up your media sections
Defining your website in the media section
General Account Information
Installing UserReport on your website or app
Reach and Coverage of Custom Segments
Target Audience verified by Kits
The technology behind Kits
What are Kits?
Working with Kits
The feedback widget
Activate the Feedback widget
Adding context information to ideas and bugs
Customize Feedback widget buttons and links
Customize color, text and position of the Feedback widget
Disabling the Feedback widget on specific devices
Get direct link to the Feedback widget or manually display it
How to activate your Feedback widget
How to change the status of an idea or add a comment
How to disable the "report a bug" feature
Is the Feedback Forum available in my language?
Pre-populating username and email
What is the Feedback widget?
The feedback report
The survey widget
Activate Email Collect
Activate Net Promoter Score ®
Activate the Survey widget and create your questions
Chained questions and how they work
Controlling invitation frequency when using UserReport script and Google Tag Manager
How many questions can be added?
How many surveys answers do I need?
How to add questions to your survey
How to customise you survey widget
How to deactivate and delete your survey questions
How to show or hide results from users
Is UserReport 100% free?
Is the UserReport survey widget available in my language?
Managing invitation rules through Ad-server
Preview your survey
Respecting the user
User invitation to UserReport survey and the quarantine system
Who pays for the prizes in the survey?
Will UserReport slow down my website? Is it affected by popup blockers?
The Google Analytics Integration
The survey reports
Accessing Newsletter signups using API
Updated by Corina Alonso
Setting up the integration
To connect your AudienceReport account to your Campaign Manager, you just need to follow these simple steps. The Campaign Manager integration will allow automatic tagging of your campaigns and ingest your campaigns as items in AudienceReport so that you can choose which ones to measure.
Navigate to the upper right corner of your screen, click on your account and select “integrations”. You will land on the integrations’ overview, then scroll until you find the Campaign Manager logo. You will be guided through the integration flow.
First, you need to allow AudienceReport access to your Campaign Manager. To do so, invite the email shown on the screen to your Campaign Manager, by adding it as a user. You should grant access to all of the listed items, in order to measure your campaigns accordingly. Once you have done this, the screen will show you if the access was granted successfully or not. Then select the profile to manage this integration.
This is an example email - you should invite the email that is shown in your own integration setup.
Now, you need to select which advertisers you would like to measure. Select from the dropdown which advertisers you would like to measure, or check which advertisers are already linked to client accounts.
Afterwards, you will have different options to set up the integration, depending on how you work within Campaign Manager. If you are unsure, click on the “guide” to see more information.
You can choose between measuring all campaigns (recommended), or only selected campaigns. Then, decide whether video metrics should be tracked automatically.
Finally, confirm that all information for your integration is correct and click on “enable integration” to finish the process.
Actions the integration performs inside Campaign Manager
Setting up Event Tags on selected Advertisers
For each CM Advertiser selected for measurement, the worker will create two Impression Event tags and one Click Event tag.
If you have chosen to measure all campaigns, it will translate to
Application type = Automatically; otherwise, it is
Application type = Manually.
The integration worker updates the Application type to match the user-selected state in the AudienceReport interface as the first step in its work. So, if the user changes the setting in the AudienceReport interface, it will propagate to the Campaign Manager within an hour.
The worker creates event tags only once. If you delete the event tag or change the URL, the integration will not fix that. So you should not modify the tracker until you know what you do.
As an emergency break, you can change Enabled = No, then the Event tag will not apply to the placements. However, video quartile pixels will still be applied to Creatives.
A campaign can have only one Click tracking tag enabled. Therefore we gave the power of applying it to the customer. If the customer wants to measure clicks, they need to tick the radio button near the Click tracker tag.
Setting up Video funnel events on Video creatives.
With the integration, impressions of video ads are measured regardless of the quartile setting.
To measure the video quartile, you need to make an active decision. In CM, quartile pixels need to be added to each Creative. The worker has the following logic.
- Find all future or active Video Ads with applied
AudienceReport - Impression pixel (Integration v2)Event tag;
- Find all Creatives associated with these Ads, filter out previously processed Creatives;
- Add quartiles pixels to these Creatives;
- Remember the fact of adding pixels.
Given that Creative can be associated with multiple Ads, Placements or even Campaigns, we add pixel if at least one measured Ad references the Creative.
Real-life case explanation
- Campaign 1 has a single Video ad that references Creative 1 and Campaign 1 needs to be measured
- Campaign 2 has a single Video ad that references the same Creative 1 and Campaign 2 should not be measured
- Video funnel pixels are added to Creative 1
- When Campaign 1 is delivered, we receive impressions and video funnel events with Campaign 1 specific tailcode
- When Campaign 2 is delivered, we video funnel events with Campaign 2 specific tailcodes. These events are not reported in the AudienceReport interface and don’t sum up to Campaign 1 funnel events.
If you remove pixels manually, the integration will not re-add them.
Caveats of working with Publisher hosted creatives (Display)
When you work with Publisher hosted creatives, you create Tracking ads and send codes to Publishers, there are a few options and one of them is Pixel. The Publisher needs to implement any option, except Pixel, as Pixel does not redirect to AudienceReport pixel.
If Publisher can't implement Script/iFrame options due to technical limitations, the publisher needs to implement two pixels:
- Your Campaign Manager pixel, so impressions are counted in Campaign Manager
- Placement pixel for this Campaign extracted in AudienceReport interface
If Publisher doesn't have the ability to implement multiple pixels, then the campaign can't be measured with AudienceReport.
Caveats of working with Publisher hosted creatives (Video)
In this case, the Publisher has to implement AudienceReport pixels manually.
Extract Placement pixel for this Campaign in the AudienceReport interface and send to Publisher.
How to enable Campaign for measurement in Manual mode
Open Campaign properties, navigate to
Event tags →
AudienceReport - Impression pixel (Integration v2) and
AudienceReport - Viewability script (Integration v2) event tags, and press “Always apply”. If there are no Display creatives on the campaign, then
AudienceReport - Viewability script (Integration v2) may be omitted.
Once done, tags will appear on the Applied tags tab
How to disable AudienceReport pixels on part of the campaign?
Event tags can be disabled on Ad level. In the Campaign view:
- open Ad settings
- navigate to Event tag
- press Advertiser/Campaign tags
AudienceReport - Impression pixel (Integration v2)and
AudienceReport - Viewability script (Integration v2)event tags
- press “Never apply”
- Save Ad settings
How to setup click tracking
You can do it for the whole advertiser or for just for the selected campaign.