How to check if your pixel is firing?

Mathias Freudendahl Updated by Mathias Freudendahl

If you are experiencing issues with the tracking you have set up, a good place to start is to check if you have implemented your AudienceReport pixel correctly in your adserver, DSP, or SSP. One way to test this is to check if the pixel is actually fired when your ad tag is loaded. 

Depending on the type of creative (and tag) you are running on your campaign, there are two different ways to check if your pixel is firing from your tag. 

  1. Download your adserver tag
  2. Go to a service website, where you can simulate deploying the tag. I.e. you can use jsfiddle.net or adtags.io
  3. Insert your tag in the html box. 
  4. Now open the developer console in your browser. In most browsers, this is done by a right click on a page and then selecting ‘Inspect’. In the console select the tab showing your Network calls.

  1. Now run your adserver tag, and you should see the different network calls appearing in your developer console. 
  2. Now search for visitanalytics.userreport (in a Filter search bar in the Network tab)
  3. If your pixel is implemented correctly, and firing from the tag, the pixel should now be visible from the developer console as a network call.
Please note that jsfiddle.net or any similar system will be able to help you test your pixel in this way.

VAST tags 

  1. Download your VAST tag from your adserver 
  2. Now navigate to a video suite inspector tool - e.g. Google’s one
  3. Paste in your VAST tag 
  4. Now open the developer console in your browser. In most browsers, this is done by a right click on a page and then selecting ‘Inspect’. In the console select the tab showing your Network calls.

  1. Then run your VAST tag in the video suite inspector. 
  2. Now search for visitanalytics.userreport (in a Filter search bar in the Network tab)
  3. If your pixel is implemented correctly, and firing from the tag, the pixel should now be visible from the developer console as a network call.

If you are still in doubt if your pixel is firing correctly, or are experiencing issues with your tracking even though the pixel in fact is firing, please do not hesitate to reach out to us on support@audienceproject.com

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