Do's and dont's when using AudienceData
How to document the accuracy?
Why introduce segments with different affinities?
Using targeting with the right conditioning
How to access data AudienceData segments in Adform
How to find AudienceData in MediaMath DMP
How to find segments in BidTheatre
How to find segments in Display & Video 360
Methodology and precision
The distinction between campaign impression profile and impressions in target group
What is deterministic data?
What is probabilistic data?
Accessing targeted data with DFP Audience sync
AdForm publisher integration instructions
How to find data usage information in Google 360 for Publishers former DFP
How to report on AudienceProject segment usage in DFP
Inventory available for realtime targeting in DFP
Sending targeting key values to AdManager
How to create your first audience
How to create your first seed
Case 1: Selecting a customer file
Case 2: Selecting an Amazon S3 file
Case 3: Selecting survey data from UserReport
Creating a seed
What is AudienceHub?
The new generation of AudienceReport
Agencies: managing user access for connected accounts
FAQ: Disconnecting accounts
How to add new clients
How to connect my account to my client's or agency's account
How to disconnect accounts
How to manage access to my accounts
What is the 2-step verification and how does it work?
How is addressable TV measured?
What are the available addressable TV device types?
What is addressable TV?
What is the addressable TV measurement availability?
Getting Started with Pixels
How do URL-Parameters work?
How to add parameters to AudienceReport pixel
How to check if your pixel is firing?
How to create a pixel?
What is a CACHE-Buster and why do we need it?
What is a tracking pixel?
What is the purpose of a t-code?
Setting up Pixels
How to setup measurement in Adform buy-side (Adform flow)
Implementing pixels in Campaign Manager
Implementing pixels in Display & Video 360
The GDPR parameters
SSL - Compliance
Creating and Sharing reports
How to add and export tracking pixels to your reporting items
How to add custom report items
How to duplicate a report
How to export your report
How to share your report with your client
How to understand your report
How to understand your report - Dashboard
How to understand your report - Profile
How to understand your report - Reach
How to use an exported pixel
Recalculation of reports
Getting Started with Reports
The original AudienceReport
Activating Addressable TV measurement
Addressable TV measurement availability
Available Addressable TV device types
How Addressable TV is measured
How to get the Addressable TV measurement tool in AudienceReport
Impact on sample size and frequency
Reporting of Addressable TV campaign
Sharing Addressable TV measurement numbers with TechEdge
What is Addressable TV?
Adserver - Adform
Adserver - VideoPlaza
Double Click DCM Adserver
Extented Sizmek Asia-guide
How to implement creative wrapper in Ad Manager
Programmatic Publisher Ad Server - Adform PPAS
Setting-up video measurement in Google Ad Manager
Sizmek Ad Suite Tracking
Implementing AudienceReport tracking pixels in Webspectators
Brand Lift Studies
Brand Lift Video Studies
Is my cache-buster working?
What is a cache-buster?
Which cache buster shall I use for my ad server?
Why do we need a cache-buster?
Adding tracking points / pixels to your project
Applying filters to your data
Change your target group or report period
Creating your first project
How to merge projects
How your data will change when applying filters
Activating your Customer Segments 3.0
Available Custom Segments
Custom Segments 3.0
Custom Segments and Sample Size
Reach, Coverage and Segments Availability
What are Custom Segments?
Adding tracking points / pixels with event tracking to your project
Event tracking in various adservers
Implementing click trackers
In-view tracking of inlined content
Understanding Event Tracking
What is Event Tracking?
Connect your Facebook Business Manager account to AudienceReport
Connect your Google Ads account to AudienceReport
Connect your Google Display & Video 360 account to AudienceReport
How are data integrated?
How to create an Integrated Report
To-do list before creating an Integrated Report
Understanding your Integrated Report
What is an Integrated Report?
Adform integration set-up
Automatic tracking of DFP campaigns
Google Campaign Manager Integration
Integrate AudienceReport and Techedge AxM (AdvantEdge Cross Media)
How Transparency is measured
How Viewability is measured
How the Overall Quality Score is calculated
Viewability tracking using AudienceReport measurement script
What is Quality?
What is a good Quality score?
What is a hidden referrer or a generic referrer?
What is the difference between no referrer and other referrers (in the tracking point violations table)?
When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?
Why can’t I drill down on some countries to see in which regions my impressions are loaded?
Why is my overall score not that bad when almost all my impressions are of low quality?
Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?
Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?
Customized PDF reports
Deeper Insights with Campaign Audience Measurement
Exporting your report
How to search for your project
Introducing the common affinity profile
Managing your projects with labels
Tired of clicks and imps?
Understanding your project
Can I change the phone number I chose for the two-step verification process?
Getting started with AudienceReport API
How do URL-parameters work?
How often will I be asked to log in through the two-step verification process?
How to track traffic by device type
If you accidentally delete pixels from your project
The procedure to enable the two-step verification
What if I lose my phone and cannot access my account?
Upgrade to the new generation of AudienceReport
Installing UserReport and setting up your media sections
Defining your website in the media section
General Account Information
Installing UserReport on your website or app
Reach and Coverage of Custom Segments
Target Audience verified by Kits
The technology behind Kits
What are Kits?
Working with Kits
The feedback widget
Activate the Feedback widget
Adding context information to ideas and bugs
Customize Feedback widget buttons and links
Customize color, text and position of the Feedback widget
Disabling the Feedback widget on specific devices
Get direct link to the Feedback widget or manually display it
How to activate your Feedback widget
How to change the status of an idea or add a comment
How to disable the "report a bug" feature
Is the Feedback Forum available in my language?
Pre-populating username and email
What is the Feedback widget?
The feedback report
The survey widget
Activate Email Collect
Activate Net Promoter Score ®
Activate the Survey widget and create your questions
Chained questions and how they work
Controlling invitation frequency when using UserReport script and Google Tag Manager
How many questions can be added?
How many surveys answers do I need?
How to add questions to your survey
How to customise you survey widget
How to deactivate and delete your survey questions
How to show or hide results from users
Is UserReport 100% free?
Is the UserReport survey widget available in my language?
Managing invitation rules through Ad-server
Preview your survey
Respecting the user
User invitation to UserReport survey and the quarantine system
Who pays for the prizes in the survey?
Will UserReport slow down my website? Is it affected by popup blockers?
The Google Analytics Integration
The survey reports
Accessing Newsletter signups using API
- All Categories
- How to create your first audience
- Creating and growing an audience
Creating and growing an audience
Create your audience
Now that you have created your seed(s), you have the basis for audience modeling, what we name as “creating an extended audience”, which you can use for targeting.
In AudienceHub, you have two ways of creating an audience.
First, you can click on “Create audience” from a seed you have just created. This means this seed will automatically be the source for the audience you will build.
Alternatively, you can just login to AudienceHub and click on “Audiences”, right next to “Seeds”. In this case, you will have to define which seed you want to use as a source, if you have created more than one already.
In this guide we will continue with the seed called “Phone Purchase Intent UK” based on a UserReport survey question that we have created in a previous guide.
Once you click on “Create audience”, you will be redirected to a page where you can give your audience a name and a description. Also you can select a group in which you want to insert the audience you are creating, for example grouping your audiences into clients or categories.
Finally, you can add labels to your audience. This makes it easier to navigate through all the audiences you have created.
Once you are done, click on "Create".
You will then be redirected to the “source” section. In this case, we already have the UserReport seed called “Phone Purchase Intent UK” that we just created in the previous guide as a source.
However, if you were to create an audience from scratch, you would have an “empty” source page here. In that case, you would need to click on “Add” and choose from your existing seeds or create new ones. If you do not which to select an additional source, please go on reading this guide. If you instead wish to add an additional source, please read the guide “Add an additional source to your audience”.
How to grow your audience
Now, you are ready to start growing your audience. First, you will need to click on “Grow”. Here, you will meet our prediction robot, AIR who will help you grow your audience and reach a bigger crowd. Click on “Get started”.
AIR, the Audience Intelligence Robot, will ask you to specify categorical columns. This will help AIR to know which behaviour to look for and where to look for it when growing your audience. Click on “Let’s get training”. This is where you tell AIR who and where to look for.
So first, you need to select a country. In this case, we will select the United Kingdom because our data source is from the UK.
Now, click “Next” to select who you want or do not want to include in your modeling. For that, you need to select which categories are positive, meaning you want them in your audience and which categories are negative, meaning you do not want them in your audience. You have to select at least one positive and one negative, otherwise you won’t be able to proceed, while the rest can be neutral and will be ignored when growing your audience. Let’s say we want “Definitely” and “Probably” as positives because we want people who are likely to buy a mobile in the next 3 months and “No” as a negative because we do not want people who are not likely to buy a mobile in the next 3 months . If you click on an option once, it will become green, which means positive, while clicking on it twice will make it red, hence negative. The options you do not click will be considered neutral.
Please note that in this example, we are building an audience from only one source, the seed called “Phone Purchase Intent UK”. If you also had another source, for example, the seed “Gender”, you would need to select positive and negative categories for it too.
Click on “Start analyzing” and please be aware it normally takes some time to grow it.
You can keep track of the growing process in the grow section. Once your audience is fully grown, you can see a graph in which you need to select the size of your audience.
Please note that this is a trade off between the size of your audience and the precision of your data.
The bigger the size of the audience, the lower the precision of data, and vice versa.
By precision, we mean to which degree the identified behaviour among the seed should look like the behaviour of the device cookies available for targeting.
Let’s chose 80% precision, corresponding to around 5 million device IDs. Then click on “Save”.
Please notice that this graph is updated every two weeks. This means that if you later wish to change precision, the audience size under the “Push” and “Statistics” tabs will present a discrepancy in numbers. In order to see the correct number of ideas you can go to the troubleshooting session, find the reach section and click on restart. This way you will force the size of the audience to be synced with the new precision you have chosen.
Please read our guide Pushing an audience to learn how to push the audience you have created and grown to platforms.