Do's and dont's when using AudienceData

Place you on top of the media plans without compromising volume

  • Set realistic targets for the campaign
  • Use the forecasting function in your ad server
  • Never apply narrow segments unless the clients are willing to pay for it
  • Beware of ‘exclusivity’-settings, frequency capping and geo targeting
  • Monitor the performance in AudienceReport and optimize through AudienceReport
  • Use AudienceReport for media planning
  • Combine the segments with the right conditioning (AND/OR)

How did we do?

How to document the accuracy?