How Transparency is measured

Transparency is measured by checking for hidden and generic referrers on each impression in your campaign.

Why Transparency?

Transparency in display advertising is more important than ever. With the rise of programmatic, we increasingly buy data-derived audiences instead of media. Keeping track of 'where' your impressions are being delivered from is increasingly important. Trust-building starts with transparency - showing there is nothing hidden.




How did we do?

How Viewability is measured