Do's and dont's when using AudienceData
How to document the accuracy?
Why introduce segments with different affinities?
Using targeting with the right conditioning
How to access data AudienceData segments in Adform
How to find AudienceData in MediaMath DMP
How to find segments in BidTheatre
How to find segments in Display & Video 360
Methodology and precision
The distinction between campaign impression profile and impressions in target group
What is deterministic data?
What is probabilistic data?
Accessing targeted data with DFP Audience sync
AdForm publisher integration instructions
How to find data usage information in Google 360 for Publishers former DFP
How to report on AudienceProject segment usage in DFP
Inventory available for realtime targeting in DFP
Sending targeting key values to AdManager
How to create your first audience
How to create your first seed
Case 1: Selecting a customer file
Case 2: Selecting an Amazon S3 file
Case 3: Selecting survey data from UserReport
Creating a seed
What is AudienceHub?
The new generation of AudienceReport
API Best Practices
How do I use the AudienceReport Next API?
Understanding the API documentation
What is an API?
Where do I find the API key?
Agencies: managing user access for connected accounts
FAQ: Disconnecting accounts
How to add new clients
How to connect my account to my client's or agency's account
How to disconnect accounts
How to manage access to my accounts
What is the 2-step verification and how does it work?
CTV and Addressable TV
Activate the CTV module
How is CTV and addressable TV measured?
What are the available CTV and addressable TV device types?
What is CTV and addressable TV?
What is the CTV addressable TV measurement availability?
How do I check that the semi-integration is setup correctly?
What can be integrated using a semi automated integration?
What is a semi automated integration?
Getting Started with Pixels
How do URL-Parameters work?
How to add parameters to AudienceReport pixel
How to check if your pixel is firing?
How to create a pixel?
What is a CACHE-Buster and why do we need it?
What is a tracking pixel?
What is the purpose of a t-code?
Setting up Pixels
How to setup measurement in Adform buy-side (Adform flow)
Implementing pixels in Campaign Manager
Implementing pixels in Display & Video 360
The GDPR parameters
SSL - Compliance
Creating and Sharing reports
How to add and export tracking pixels to your reporting items
How to add custom report items
How to duplicate a report
How to export your report
How to share your report with your client
How to understand your report
How to understand your report - Dashboard
How to understand your report - Profile
How to understand your report - Reach
How to use an exported pixel
Getting Started with Reports
The original AudienceReport
Activating Addressable TV measurement
Available Addressable TV device types
How Addressable TV is measured
How to get the Addressable TV measurement tool in AudienceReport
Impact on sample size and frequency
Sharing Addressable TV measurement numbers with TechEdge
What is Addressable TV?
Adserver - Adform
Adserver - VideoPlaza
Double Click DCM Adserver
Extented Sizmek Asia-guide
How to implement creative wrapper in Ad Manager
Programmatic Publisher Ad Server - Adform PPAS
Setting-up video measurement in Google Ad Manager
Sizmek Ad Suite Tracking
Implementing AudienceReport tracking pixels in Webspectators
Brand Lift Studies
Brand Lift Video Studies
Is my cache-buster working?
What is a cache-buster?
Which cache buster shall I use for my ad server?
Why do we need a cache-buster?
Adding tracking points / pixels to your project
Applying filters to your data
Change your target group or report period
Creating your first project
How to merge projects
How your data will change when applying filters
Activating your Customer Segments 3.0
Available Custom Segments
Custom Segments 3.0
Custom Segments and Sample Size
Reach, Coverage and Segments Availability
What are Custom Segments?
Adding tracking points / pixels with event tracking to your project
Event tracking in various adservers
Implementing click trackers
In-view tracking of inlined content
Understanding Event Tracking
What is Event Tracking?
Connect your Facebook Business Manager account to AudienceReport
Connect your Google Ads account to AudienceReport
Connect your Google Display & Video 360 account to AudienceReport
How are data integrated?
How to create an Integrated Report
To-do list before creating an Integrated Report
Understanding your Integrated Report
What is an Integrated Report?
Adform integration set-up
Automatic tracking of DFP campaigns
Google Campaign Manager Integration
Integrate AudienceReport and Techedge AxM (AdvantEdge Cross Media)
How Transparency is measured
How Viewability is measured
How the Overall Quality Score is calculated
Viewability tracking using AudienceReport measurement script
What is Quality?
What is a good Quality score?
What is a hidden referrer or a generic referrer?
What is the difference between no referrer and other referrers (in the tracking point violations table)?
When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?
Why can’t I drill down on some countries to see in which regions my impressions are loaded?
Why is my overall score not that bad when almost all my impressions are of low quality?
Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?
Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?
Customized PDF reports
Deeper Insights with Campaign Audience Measurement
Exporting your report
How to search for your project
Introducing the common affinity profile
Managing your projects with labels
Tired of clicks and imps?
Understanding your project
Can I change the phone number I chose for the two-step verification process?
Getting started with AudienceReport API
How do URL-parameters work?
How often will I be asked to log in through the two-step verification process?
How to track traffic by device type
If you accidentally delete pixels from your project
The procedure to enable the two-step verification
What if I lose my phone and cannot access my account?
Upgrade to the new generation of AudienceReport
AudienceReport Upgrade FAQ
Comparing the original and the new generation of AudienceReport
How to import data from the original AudienceReport
Installing UserReport and setting up your media sections
Defining your website in the media section
General Account Information
Installing UserReport on your website or app
Reach and Coverage of Custom Segments
Target Audience verified by Kits
The technology behind Kits
What are Kits?
Working with Kits
The feedback widget
Activate the Feedback widget
Adding context information to ideas and bugs
Customize Feedback widget buttons and links
Customize color, text and position of the Feedback widget
Disabling the Feedback widget on specific devices
Get direct link to the Feedback widget or manually display it
How to activate your Feedback widget
How to change the status of an idea or add a comment
How to disable the "report a bug" feature
Is the Feedback Forum available in my language?
Pre-populating username and email
What is the Feedback widget?
The feedback report
The survey widget
Activate Email Collect
Activate Net Promoter Score ®
Activate the Survey widget and create your questions
Chained questions and how they work
Controlling invitation frequency when using UserReport script and Google Tag Manager
How many questions can be added?
How many surveys answers do I need?
How to add questions to your survey
How to customise you survey widget
How to deactivate and delete your survey questions
How to show or hide results from users
Is UserReport 100% free?
Is the UserReport survey widget available in my language?
Managing invitation rules through Ad-server
Preview your survey
Respecting the user
User invitation to UserReport survey and the quarantine system
Who pays for the prizes in the survey?
Will UserReport slow down my website? Is it affected by popup blockers?
The Google Analytics Integration
The survey reports
Accessing Newsletter signups using API
- All Categories
- Installing UserReport and setting up your media sections
- Defining your website in the media section
- Add a media (website/app) to your UserReport account
Add or edit a media (website or app) to your UserReport account
In order to add or edit a website on your UserReport account, go to the “Media” section. From there, click on “+ Add media”.
From here you will be guided through each step: this guide is meant to help you quickly set up your media, but please notice that you can change and undo these settings at any time afterwards, in the media section.
First of all, you will need to select your media type: Website, iOS App or Android App. You will just need to select one option.
Then you will need to type in the name of your website or app, add its URL and select what language you want to use in the UserReport survey and in Feedback Forum.
During this guided flow we will also ask you which tools you want to use to collect insights on your website or app. If you choose the survey widget, you will also have the chance to select the type of questions you would like to ask your users.
We will then ask you to define your website domain in more detail. There are two overall methods for defining websites:
- Configure URL-based rules for media recognition in the UserReport interface using either Simple or Advanced options.
- Embedding the mediaId directly in your page source for more complex solutions.
Configure URL-based rules
Select the “simple” option for fast and easy setup, or “advanced” option if you wish to select more specific rules like “domain equals” or “URL starts with”. We recommend using simple mode in most cases.
Simple option when defining your media
If you choose the “simple” mode, you simply type or paste in your website address, for instance: “www.mywonderfulwebsite.com”. We will automatically remove http and www, and treat traffic from all subdomains as traffic to this media. This means that for example traffic from your website subdomain for mobile version will be included.
When you select “Continue”, you will see the UserReport script that needs to be added to the <head> tag of your page before we can start collecting data. You can also use Google Tag Manager to install the script - check our guide here.
Copy the script and click on “Finish”.
Advanced option when defining your media
If you choose the “advanced” mode when defining your media, you can choose from different URL-based rules:
- Website is (Matches specified domain and subdomains)
- Domain equals (Matches specified domain only)
- URL starts with (Matches initial part of URL)
- URL contains (Matches any part of URL)
- URL matches RegExp (Matches regular expression with URL)
This is useful if you are for example looking to define your media by a specific URL, or if you want to define several domains as one media.
When you have defined your media, select “Continue.
Then you will see the UserReport script that needs to be added to the <head> tag of your page before we can start collecting data. You can also use Google Tag Manager to install the script - check our guide here.
Finally, click on “Finish”.
Embedding Media ID
The advantage of configuring your website using URL-based rules is that you will need to install just one script on your website.
You may have a more complex set up requiring a more complex solution - In these cases, you may want to consider defining your media by embedding the media ID directly in your page source.
When selecting the “Advanced” option, you will be able to retrieve a meta tag to install to the <head> section of your website:
You need to add this small piece of code to your website either directly in the source code or alternatively through Google Tag Manager - just remember to place it before the company-centric UserReport main script.
Using this solution eliminates some of the advantages of the company-centric script, as you will then need to add several scripts to your sites. If you want to make changes to your media definitions, keep in mind that changes may require for you to change how and where the media id is embedded.
When you select “Next”, you will see the UserReport script that needs to be added to the <head> tag of your page before we can start collecting data. You can also use Google Tag Manager to install the script - check our guide here.
Finally, remember to click on “Finish”.
Organise your website or app using Networks and Labels
Organize your website or media using Network
You can create and select a network if you are a publisher and have different media networks or a company owning multiple groups of websites.
Grouping media or websites in networks aims to help you organize your sites for example by country, category or theme. Note that it is possible to change media network any time.
A couple of examples of how you may find the network function useful:
- Your company own websites with multiple brands or titles belonging to different categories. Each category could be represented as a Network in UserReport. This will allow you to easily report audiences of your particular category of websites, or to target questions to be asked only on media that belong to one specific network.
- Your company owns media in different languages. By creating a network for each supported language you can then easily filter on Media in the survey editor, when adding new custom questions to make sure you add questions in the correct language to the correct sites. Also, when configuring Audience Kits, you can filter based on language or country to make sure you select the right country for measurement.
Organize your website or media using Labels
For organising multiple websites and apps, you can also create and add labels to them. Using labels can make it easier to search for and find websites, or groups of websites. You could use labels to organise websites by theme, products, types etc.
Once you are done, remember to click on “Create”.