What is a tracking pixel and how does it look?

What is it?

A tracking pixel is nothing but a little piece of html-code containing a transparent image (1x1 pixel dimension), that can be inserted in any banner, blog, e-mail or webpage that supports html. Whenever a user sees the content through their browser, the tracking pixel will be requested from our server. Each request is written into a log-file that we can scan through and use for building reports.

How it looks

The tracking pixel code looks something like this:


A short guide

For a better understanding of how we use tracking pixels, we recommend reading our short visual guide here


Get help and learn more about tracking pixels

  • If you are unsure of how you add tracking pixels to your project, read our article on the subject here
  • If you need further information on redirects, read here

How did we do?

Missing tracking pixels

What is the purpose of the t-code?