AR Next Glossary

Corina Alonso Updated by Corina Alonso




T-Codes are an element of URLs. Learn about the purpose of t-codes here.

Tracking pixel

Learn what are tracking pixels here.

URL Parameters

The URL can be broken into several different elements, also known as URL parameters. Learn how URL parameters work here.


An Ad Impression represents the number of times your ad was “delivered” through an ad server, as observed by AudienceProject.

Technically, this Ad Impression can be observed by AudienceProject using different kinds of events, depending on the type of inventory that you are measuring. For example, an Ad Impression can be observed by AudienceProject through the following technical event types:

  • An “impression” event: on campaigns and items where you measure impressions
  • A “video” event: on campaigns and items where you measure video
  • An “in-view” event: on items where you measure viewability
  • etc

No matter the type of inventory you are measuring, we always count one single Ad Impression per ad delivery, whether you are measuring raw impressions, video, viewability, etc.


Events refer to the actions taken in relation to your campaign. The different kinds of events and their links to what is tracked, can be described below:

  • Content was loaded: impression
  • User clicked on content: click
  • Video was started: video start
  • Video completed: video complete
  • Content is in view: iv-enabled + iv-inview


Reporting items are the campaign level of your reports. You can see these as the ‘building blocks’ when creating a new report. Reporting items can e.g. be a campaign from your DSP, a campaign from Facebook or Youtube. Each of your reporting items can contain one or multiple atomic items. Reporting items are organized by channel on your main reporting screen. For more information learn about campaign hierarchy here.

Custom Item

Custom items measure custom formats, pages, and more through traditional tag implementation. You can group the items and assign them to channels. This will modify the view of your report, meaning that the items assigned to a specific channel will contribute to that channel’s performance.

Already existing item

Items from external channels like Facebook, YouTube, and so on. They can also be custom items.


Are companies that do not have a direct business relationship with AudienceProject. The client’s agency is the one with the business relationship and manages the client’s accounts on the platform. Learn more about client accounts here.

Custom report item

Are report items that are not managed through an integration. These items can be assigned to channels later on. Learn more here.

Film code (TechEdge) 

The film code ID in Techedge is the “snapshot ID” in AudienceReport. This code helps you identify your report on TechEdge AxM. Read more about TechEdge here.

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Campaign hierarchy