How to understand your report - Delivery

Artem Sheludko Updated by Artem Sheludko

The Delivery section shows the breakdown of events on a daily or weekly basis, the breakdown by Channels or Items, on a trend or buildup graph. Also, you can see the breakdown of events by devices

In the upper right corner, you can find Items and Event types dropdown filters. In the Items filter you can filter out the needed Channels and/or Items/subitems you want to see statistics by

In the Event types by Events accordingly. By default, it is always set to 'Impressions'

In addition to that you can select if the graph should be displayed by Channels or Items, on a Daily or Weekly basis and show Trend or Buildup:

At the bottom of the page, you can see the section called Events by devices. Please note, that these numbers are based on Open Web only, so you won't be able to see them for Meta or YouTube integrations.

If you click on the '+' button for any of the fields you will see the deeper distribution

For example, for TV:

If you have questions in relation to understanding your reports, feel free to reach out to us at

How did we do?

How to understand your report - Dashboard

How to understand your report - Funnel