Addressable TV

Activating Addressable TV measurement

Addressable TV measurement can be enabled on tracking point level. If there is an impression on a tracking point with TV enabled ('On'), and we don't read a cookie with the impression, we use the Aud…

Updated 2 months ago

Addressable TV measurement availability

Addressable TV measurement is available in the same countries that our AudienceGraph is operating in. At the moment, this includes UK, Germany, Denmark, Sweden, Norway and Finland. The AudienceGraph…

Updated 2 months ago

Available Addressable TV device types

We are currently measuring the following addressable TV devices: Amazon Fire TV. Android TV. Apple TV. Chromecast. Console (PlayStation, Nintendo and Xbox). HbbTV. Roku. Samsung Smart Hub. YouView. W…

Updated 2 months ago

How Addressable TV is measured

The measurement of Addressable TV is based on our proprietary AudienceGraph. The AudienceGraph ties devices in households to their shared IP address. This enables us to connect an impression on an IP…

Updated 2 months ago

How to get the Addressable TV measurement tool in AudienceReport

The addressable TV measurement tool is an add-on feature in our AudienceReport tool. If you like to buy the Addressable TV module you can contact your AudienceProject contact person. You can also rea…

Updated 2 months ago

Impact on sample size and frequency

Addressable TV measurement will in many cases increase the sample size. The frequency should, in theory, remain the same. For campaigns with tracking points with an increase in sample size, the frequ…

Updated 2 months ago

Reporting of Addressable TV campaign

The statistical method used in AudienceReport is sensitive towards tracking points with high traffic and low sample size (more correctly, biased samples will distort the numbers, but low samples ofte…

Updated 2 months ago

Sharing Addressable TV measurement numbers with TechEdge

Addressable TV measurement numbers on a campaign can be shared with Techedge by using the same method available for regular campaigns (" Send to AdvantEdge "). You just have to make sure that Address…

Updated 2 months ago

What is Addressable TV?

Addressable TV is a hybrid between traditional TV ads and digital technology. Addressable TV uses programmatic technology and advanced audience segmentation to deliver specific TV ads at a household…

Updated 2 months ago

Contact