Integrate with Display & Video 360

Corina Alonso Updated by Corina Alonso

NOTE: This article refers to integrating AudienceReport with DV360 for non-YouTube measurement. If you would like to measure YouTube using DV360, please refer to these instructions

First, navigate to the upper right corner of your screen, click on your initials, and select “Integrations”. Then click on '+Add new' and select DV360 integration. After that, you will be guided through the integration flow.

Please note that if there is already existing DV360 integration in the list of integrations you can continue using it

After you click on 'Get started', the next step you’ll see an email of a system user that you’ll need to invite to your DV360 account with a ‘Standard’ role:

FYI: There are two key components to managing user access in Display & Video 360:

  • Admin users can manage user access: Admin users can create new users and edit user access for the partners they have access to. All other users will need to contact an admin user in their organization to manage users. All users can see their admins by navigating to 'User management and email preferences', then 'User management'.
  • One role per partner or advertiser: You can have one user role per partner and/or advertiser you have access to. If you want to read more about User management in DV360, please follow this guide

After you invite the system user click ‘Connect’. If everything is set properly you’ll see a success screen: 

The contents of the next screen depend on whether you are working inside an agency or a premium client account.

For Agency accounts, you will see all the DV360 advertisers that you made available to the system user and you have the ability to map them to the client accounts you have linked to your agency. Click the 'Don't measure' button and select the appropriate client from the drop-down list.

For Premium client accounts, you will see all DV360 accounts that you made available for the system user. Turn the switches on for all accounts you want to integrate with.

On the Options screen, you’ll have the possibility to select if you want to measure campaigns automatically or manually.

If you select 'All campaigns (Auto)', AudienceReport will identify all Active and Future Line items and add tracking codes to all creatives assigned to these line items. 

If you want to measure only Selected Insertion Orders, you need to add [AudienceReport] text to the Notes of Insertion Orders you want to measure.

Finally, on the ‘Review and enable’ screen you can check the settings for the DV360 integration:

If everything looks good click the ‘Enable integration’ button.

The first synchronization cycle will happen right after integration is enabled, further synchronizations will happen hourly.

If you want to measure additional advertisers, you can edit the created integration. If you want to measure another DV360 advertiser with different settings (e.g. selected Insertion Orders), you can create another integration instance.

How did we do?

What is the Display & Video 360 (DV360) integration?