How to understand your report - Dashboard

Corina Alonso Updated by Corina Alonso

Here you can see the overall results for your campaign in the determined timeframe. The metrics refer to e.g. ‘how many people in the target group have seen your ads?’, impressions and frequency. Additionally, you can see the target group hit rate and incremental reach over time.

If you hover the mouse over the reporting boxes, a “+” will appear. Click on it to expand the insights of your results. If you are unsure about the meaning of the metrics, you can read an explanation of each metric and how they are measured here.

Take the example on the screenshot below: You are running a campaign and generating 2M impressions for your ads in your target group. Of all the people exposed to your ads, 61.5% are in your target group. Additionally, your ads were shown 3.6 times on average (frequency).

Your hit rate shows that you are hitting the target group 1.11 times better, compared to the target group's occurrence in the online population. If the hit rate is below 1.00, your campaign is hitting the target group worse than if it was targeted randomly.

In this example, 566,9k people were also reached in the target group. Additionally, 14.2% of the people in your target group got exposed to your ads.

At the bottom of the dashboard section, you can see your channels, reporting items and atomic items. The results shown at the channel level highlight the best performing metrics across reporting items, for example, if you have a display ad and an ad on Facebook, the best performing of them both will be displayed at the channel item level. You can expand the channel item to see the individual reporting items. Each line corresponds to a different reporting item, showing the different KPIs, e.g. ‘reach in target group’, ’impressions in target audience’ and ‘frequency’. Learn more about these reporting items here.

If you have questions in relation to understanding your reports, feel free to reach out to us at

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How to understand your report

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