Do's and dont's when using AudienceData
How to document the accuracy?
Why introduce segments with different affinities?
Using targeting with the right conditioning
How to access data AudienceData segments in Adform
How to find AudienceData in MediaMath DMP
How to find segments in BidTheatre
How to find segments in Display & Video 360
Methodology and precision
The distinction between campaign impression profile and impressions in target group
What is deterministic data?
What is probabilistic data?
Accessing targeted data with DFP Audience sync
AdForm publisher integration instructions
How to find data usage information in Google 360 for Publishers former DFP
How to report on AudienceProject segment usage in DFP
Inventory available for realtime targeting in DFP
Sending targeting key values to AdManager
How to create your first audience
How to create your first seed
Case 1: Selecting a customer file
Case 2: Selecting an Amazon S3 file
Case 3: Selecting survey data from UserReport
Creating a seed
What is AudienceHub?
The new generation of AudienceReport
API Best Practices
How do I use the AudienceReport Next API?
Understanding the API documentation
What is an API?
Where do I find the API key?
Agencies: managing user access for connected accounts
FAQ: Disconnecting accounts
How to add new clients
How to connect my account to my client's or agency's account
How to disconnect accounts
How to manage access to my accounts
What is the 2-step verification and how does it work?
CTV and Addressable TV
Activate the CTV module
How is CTV and addressable TV measured?
What are the available CTV and addressable TV device types?
What is CTV and addressable TV?
What is the CTV addressable TV measurement availability?
How do I check that the semi-integration is setup correctly?
What can be integrated using a semi automated integration?
What is a semi automated integration?
Getting Started with Pixels
How do URL-Parameters work?
How to add parameters to AudienceReport pixel
How to check if your pixel is firing?
How to create a pixel?
What is a CACHE-Buster and why do we need it?
What is a tracking pixel?
What is the purpose of a t-code?
Setting up Pixels
How to setup measurement in Adform buy-side (Adform flow)
Implementing pixels in Campaign Manager
Implementing pixels in Display & Video 360
The GDPR parameters
SSL - Compliance
Creating and Sharing reports
How to add and export tracking pixels to your reporting items
How to add custom report items
How to duplicate a report
How to export your report
How to share your report with your client
How to understand your report
How to understand your report - Dashboard
How to understand your report - Profile
How to understand your report - Reach
How to use an exported pixel
Getting Started with Reports
The original AudienceReport
Activating Addressable TV measurement
Available Addressable TV device types
How Addressable TV is measured
How to get the Addressable TV measurement tool in AudienceReport
Impact on sample size and frequency
Sharing Addressable TV measurement numbers with TechEdge
What is Addressable TV?
Adserver - Adform
Adserver - VideoPlaza
Double Click DCM Adserver
Extented Sizmek Asia-guide
How to implement creative wrapper in Ad Manager
Programmatic Publisher Ad Server - Adform PPAS
Setting-up video measurement in Google Ad Manager
Sizmek Ad Suite Tracking
Implementing AudienceReport tracking pixels in Webspectators
Brand Lift Studies
Brand Lift Video Studies
Is my cache-buster working?
What is a cache-buster?
Which cache buster shall I use for my ad server?
Why do we need a cache-buster?
Adding tracking points / pixels to your project
Applying filters to your data
Change your target group or report period
Creating your first project
How to merge projects
How your data will change when applying filters
Activating your Customer Segments 3.0
Available Custom Segments
Custom Segments 3.0
Custom Segments and Sample Size
Reach, Coverage and Segments Availability
What are Custom Segments?
Adding tracking points / pixels with event tracking to your project
Event tracking in various adservers
Implementing click trackers
In-view tracking of inlined content
Understanding Event Tracking
What is Event Tracking?
Connect your Facebook Business Manager account to AudienceReport
Connect your Google Ads account to AudienceReport
Connect your Google Display & Video 360 account to AudienceReport
How are data integrated?
How to create an Integrated Report
To-do list before creating an Integrated Report
Understanding your Integrated Report
What is an Integrated Report?
Adform integration set-up
Automatic tracking of DFP campaigns
Google Campaign Manager Integration
Integrate AudienceReport and Techedge AxM (AdvantEdge Cross Media)
How Transparency is measured
How Viewability is measured
How the Overall Quality Score is calculated
Viewability tracking using AudienceReport measurement script
What is Quality?
What is a good Quality score?
What is a hidden referrer or a generic referrer?
What is the difference between no referrer and other referrers (in the tracking point violations table)?
When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?
Why can’t I drill down on some countries to see in which regions my impressions are loaded?
Why is my overall score not that bad when almost all my impressions are of low quality?
Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?
Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?
Customized PDF reports
Deeper Insights with Campaign Audience Measurement
Exporting your report
How to search for your project
Introducing the common affinity profile
Managing your projects with labels
Tired of clicks and imps?
Understanding your project
Can I change the phone number I chose for the two-step verification process?
Getting started with AudienceReport API
How do URL-parameters work?
How often will I be asked to log in through the two-step verification process?
How to track traffic by device type
If you accidentally delete pixels from your project
The procedure to enable the two-step verification
What if I lose my phone and cannot access my account?
Upgrade to the new generation of AudienceReport
AudienceReport Upgrade FAQ
Comparing the original and the new generation of AudienceReport
How to import data from the original AudienceReport
Installing UserReport and setting up your media sections
Defining your website in the media section
General Account Information
Installing UserReport on your website or app
Reach and Coverage of Custom Segments
Target Audience verified by Kits
The technology behind Kits
What are Kits?
Working with Kits
The feedback widget
Activate the Feedback widget
Adding context information to ideas and bugs
Customize Feedback widget buttons and links
Customize color, text and position of the Feedback widget
Disabling the Feedback widget on specific devices
Get direct link to the Feedback widget or manually display it
How to activate your Feedback widget
How to change the status of an idea or add a comment
How to disable the "report a bug" feature
Is the Feedback Forum available in my language?
Pre-populating username and email
What is the Feedback widget?
The feedback report
The survey widget
Activate Email Collect
Activate Net Promoter Score ®
Activate the Survey widget and create your questions
Chained questions and how they work
Controlling invitation frequency when using UserReport script and Google Tag Manager
How many questions can be added?
How many surveys answers do I need?
How to add questions to your survey
How to customise you survey widget
How to deactivate and delete your survey questions
How to show or hide results from users
Is UserReport 100% free?
Is the UserReport survey widget available in my language?
Managing invitation rules through Ad-server
Preview your survey
Respecting the user
User invitation to UserReport survey and the quarantine system
Who pays for the prizes in the survey?
Will UserReport slow down my website? Is it affected by popup blockers?
The Google Analytics Integration
The survey reports
Accessing Newsletter signups using API
Updated by Corina Alonso
Adform is an ad-server and DSP platform in one flask. Advertisers and agencies use Adform to manage their IO and Programmatic campaigns. The Adform integration in AudienceReport Next enables you to measure viewability, impressions and clicks for multiple creatives. Additionally, you can enable video funnel measurement and create a media block list.
Once the integration is set up, all campaigns created after the setup date will automatically get an AudienceReport Next-pixel added in Adform, so that it is ready to begin to be measured once the campaign has begun.
How does it work?
The Adform integration is responsible for setting up AudienceReport pixels and scripts on all active and future campaigns.
To achieve this, the integration launches a tagging process approximately each 1 to 4 hours.
It performs the following steps:
- Find future and ongoing campaigns
- Get their line items and filter out line items that belong to media on the blocklist
- Get Adform tags owned by these line items that have not received AudienceReport pixels/scripts
- Add necessary AudienceReport pixels/scripts to these tags
- Make a record that includes these tags received AudienceReport pixels/scripts
Note: please note that there might be tag limitations for specific types of measurement. This means that in some cases a tag can be invalid, because of the limitation, and therefore it might not be possible to place the pixel, nor measure impressions. If this should happen, please contact our support team via firstname.lastname@example.org.
The integration sets the following tracking properties:
- Impression pixel
- Click pixel
- Video events (on VAST and Video creatives, if you have enabled Video funnel events)
- The integration never removes anything from Tags or overrides. It always appends pixels/scripts. The only exception to this, is if you are migrating data from the original AudienceReport to the new generation of AudienceReport. If this applies to you, please contact your Customer Support Manager.
- Each change is logged in AudienceReport. This log is accessible to you in the AudienceReport control panel.
- Go to your control panel and select the integrations’ page. Then click on details. There you will be able to see the logs.
- OR go to the integrations’ page and select Adform. Then in the action button click on logs.
- If you remove pixel/script manually from a tag, the integration will not re-add it automatically.
Video funnel measurement
If you decide to enable Video funnel measurement, then video-funnel pixels will be added to Video tags. When this is enabled, video pixels will be added to currently active and future campaigns. If the measurement is disabled, no changes will happen on tags where pixels are added.
We recommend setting up different Line Items for Display and Video in this case.
Media block-list allows avoiding adding AudienceReport Pixels to Tags that belong to Direct Line Items targeting selected Media. For instance, if Publisher X is not accepting the AudienceReport pixel, this publisher should be added to the block list and then all tags accordingly.
When this setting is enabled, it affects whether the AudienceReport pixel should be added or not. So, adding media to the block list affects future tags. If tracking pixels are already set, they need to be removed manually.
[INFO] If media is removed from a block list, pixels will be added to all active and future tags during the next integration cycle.
[Note]: This feature also works, if you want to allow AudienceProject’s pixels in a specific media list. For this, you can specify in which media channels you want to allow AudienceProject to be added. All other media not present in that list, will be excluded from having AudienceProject’s pixels.
When pausing or deleting the integration
What happens when the integration is Deleted?
We stop running integration cycles and therefore add pixels to new Tags. We continue receiving and counting impressions from existing pixels. Adform Client in question can be activated on other integration instances. Logs are kept internally for 90 days
How to remove AudienceReport pixels?
There is no automation to remove pixels. So, this needs to be done manually. To understand what tags got our pixels, you can download CSV from Log (from Adform) and find all campaigns/tags that got our pixels.
What happens when the integration settings get updated?
As a rule of thumb, updates are coming into effect in the next integration cycle. Integration never deletes impression trackers it created previously.
What happens if there are already AudienceReport pixels on an Adform tag?
If there is a pixel or script with the same trackpoint, then the tag will be skipped, and the URL will not be modified.
If there is another trackpoint (Adform integration from another AR account or just custom pixel) - a new set of pixels will be added. Most creative types support multiple pixels/scripts, so it is not an issue. If there is a limit on the number of pixels/scripts added on the creative, the tag will remain without pixel/script, and there will be an error line in logs.
What if only selected campaigns should be measured?
The integration-specific user should then be created in Adform, and access limited only to Campaigns that need to be measured.
What happens if a Campaign or Line Item is archived?
Archived items remain in AudienceReport Next User interface even if there are no impressions. Currently, there is no way to remove them from the interface. There is a feature request for it.
What can I do if my client does not want to create a new user access?
In this case, AudienceProject will work with the existing user email.
The consequence of that will be that if the user leaves the company, the user’s access will be blocked and the integration will not work anymore.
Unfortunately, this would be discovered when data from current campaigns is irreversibly lost or campaigns are partially reported.
However, the AudienceProject team is constantly monitoring if integrations are working, and therefore will notify you if an integration should stop working. Please note, that this process can take some time, as it is not automated yet.
Therefore, we strongly recommend that clients add a new user access.
Why can’t I see any data / impressions coming in?
The basis for gathering impressions and data in general are tags/pixels. Tags are the responsibles for measurement, therefore if you are not seeing data coming in, we suggest first to check if the tags have been correctly implemented.
Make sure that when configuring your campaign all needed tags are created properly.
How can I check whether the pixel is implemented correctly in Adform?
To test the added pixel you should go to the Tags page in Adform. You will be able to see all tags that have been created. Select a tag by clicking the checkbox, then click on the “Preview” button in the upper menu.
You’ll get a pop up window with a banner/video of the selected tag. Open the Developer tools (F12/Command + Option + J) and refresh the pop-up window. Search for “hit” on the Network tab and you’ll get an overview of your fired events: which are scripts, pixels, or video pixels depending on the type of your item.
When can I see data in AudienceReport Next from my Adform campaign?
After the integration is setted up, the data synchronization will start and you will be able to see campaign data. Afterwards, synchronization cycles run every hour.