Event Tracking

Adding tracking points / pixels with event tracking to your project

Adding tracking points to your project (often referred to as tracking pixels), is quick and simple - just follow the steps below. We also recommend reading this article , if you'd like a better under…

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Event tracking in various adservers

Event tracking in various adservers. Different adservers have different functionalities; this will affect your ability to handle event tracking. Many adservers are able to handle some type of event t…

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Implementing click trackers

Some Adserver-systems need a redirect and a landing page in order to make a click tracking work. Implementing click trackers in ad servers, other than Sizmek and DoubleClick for Publishers (DFP). In…

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In-app tracking

In this guide, you can learn how to get started measuring your in-app campaigns in AudienceReport. How it works. By using device-ID’s (also called advertising identifiers), we are able to tie in-app…

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In-view tracking of inlined content

We have a script that allows publishers to measure the viewability of elements that are inlined to their pages. In this sense, we are not talking about banners served by ad servers. We are rather tal…

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Understanding Event Tracking

EVENT TAB. The event tab will allow you to get an overview of the performance of the different events in your project. I.e. how many that has clicked from after generating an impression. The Event ta…

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What is Event Tracking?

What is event tracking?. Event tracking will enable you to track other metrics than just impressions. In other words, you can track many different events of your campaign which allows you to get a be…

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