Getting Started with Reports

AR Next Glossary

Word Definition T-code T-Codes are an element of URLs. Learn about the purpose of t-codes here. Tracking pixel Learn what are tracking pixels here. URL Parameters The URL can be broken into several d…

Corina Alonso
Updated 4 months ago by Corina Alonso

Campaign hierarchy

In AudienceReport, you will have your report view organised by three different levels; channels, reporting items and atomic items. Your view will always start on the channel level, but you will have…

Mathias Freudendahl
Updated 10 months ago by Mathias Freudendahl

Event funnel

The funnel in AudienceReport, allows you to gain valuable insights into how your campaign is delivering on different ‘events’ in your campaign. When talking about events, we refer to different steps…

Corina Alonso
Updated 10 months ago by Corina Alonso

How to create a report

When you have logged into your AudienceReport account, you might want to start creating reports. You can create a new report from the reports tab (on the top, center of the screen), and click ‘New’ i…

Corina Alonso
Updated 2 months ago by Corina Alonso

Items overlay

We have introduced a new overlay that displays all relevant information about your items. To access it, simply click the info icon next to the item name to open the sidebar. The overlay has three tab…

Corina Alonso
Updated 4 months ago by Corina Alonso

Report recalculation time

In AudienceReport, when you make changes to your report it will recalculate based on the new parameters. For example, if you change the target audience, or the items, the report will be updated to sh…

Corina Alonso
Updated 1 month ago by Corina Alonso

Reporting metrics

The metrics in our reports will help you get an understanding of how well your online ad campaigns are reaching your target audience and where you can optimize to do it even better. In this article,…

Mathias Freudendahl
Updated 10 months ago by Mathias Freudendahl

Video Measurement Metrics

Video metrics. The metrics below are only visible if your campaign is a video campaign and if you have manually chosen to add these View start: counts the number of times that a video started playing…

Corina Alonso
Updated 7 months ago by Corina Alonso

What is the uncertainty indicator?

The uncertainty indicator is used to signal any potential issues with the reliability and accuracy of the data. These issues may be due to factors such as insufficient data caused by e.g. a low sampl…

Corina Alonso
Updated 4 months ago by Corina Alonso

Working with channels

AudienceReport is all about audience measurement across different channels: understanding audience reach on different media channels, the overlap between reach on different channels, etc. A few examp…

Corina Alonso
Updated 4 months ago by Corina Alonso

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