How to access segments in Mapp data?

It is also possible to access AudienceData through Teradata's data management platform. First, go to the tab "Create Audience". Then select "Third party data". You will now be able to the add the Aud…


Setting up AdForm first-party integration

In order to use AudienceProject data in AdForm SSP and PPAS for targeting purposes without using DMP as a link in between, a few steps are needed: Modify the placements code snippet. Add the Audience…