Getting Started with Pixels

How do URL-Parameters work?

You can break URLs down into different elements. Let's start with a simple example everybody knows: https://www.google.com/ 1.The Protocol. The protocol determines how your web browser should communi…

Mathias Freudendahl
Updated 6 months ago by Mathias Freudendahl

How to add parameters to AudienceReport pixel

AudienceReport’s tracking pixels are easy to work with and are highly flexible in terms of working with macros and additional parameters you want to add. It could be that you want to add a cachebuste…

Corina Alonso
Updated 2 months ago by Corina Alonso

How to check if your pixel is firing?

If you are experiencing issues with the tracking you have set-up, a good place to start is to check if you have implemented your AudienceReport pixel correctly in your adserver, DSP or SSP. One way t…

Mathias Freudendahl
Updated 2 months ago by Mathias Freudendahl

How to create a pixel?

In AudienceReport pixels are created for custom items. Custom report items measure custom formats, pages and more through traditional tag implementation. You can group the items and assign them to ch…

Corina Alonso
Updated 6 months ago by Corina Alonso

What is a CACHE-Buster and why do we need it?

What is a cache-buster? A cache-buster is a small URL-parameter that should always be added to the tracking pixel URL. If the cache-buster is not added, the browser will re-use previously recognized…

Mathias Freudendahl
Updated 6 months ago by Mathias Freudendahl

What is a tracking pixel?

A tracking pixel is nothing but a little piece of html-code containing a transparent image (1x1 pixel dimension), that can be inserted in any banner, blog, e-mail or webpage that supports html. Whene…

Corina Alonso
Updated 6 months ago by Corina Alonso

What is the purpose of a t-code?

A t-code is an essential part of each tracking pixel. It tells us something about where each individual tracking pixel is executed. Each tracking pixel generated by AudienceReport will include and au…

Mathias Freudendahl
Updated 6 months ago by Mathias Freudendahl

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