Quality

How Transparency is measured

Transparency is measured by checking for hidden and generic referrers on each impression in your campaign. Why Transparency? Transparency in display advertising is more important than ever. With the…

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How Viewability is measured

Measuring Viewability depends on the implementation of this in the different ad servers or whether you are using our scripts. Common is that you need to send the iv-inview event type to measure Viewa…

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How the Overall Quality Score is calculated

The Overall Quality Score is a number in the range from 0 to 10. It is a weighted average of the individual scores. The weight of each individual score is decided by the quality of the impressions. T…

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Viewability tracking using AudienceReport measurement script

AudienceReport offers impression tracking pixels that you can integrate with viewability measurement provider, so once ad-material became viewable they need to be fired. AudienceReport offers viewabi…

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What is Quality?

Quality quantifies the value of your campaign impressions. For an impression to be valuable it needs to be served in a way that it is actually exposed to your audience. We have defined a set of indep…

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What is a good Quality score?

The Quality score is the result of a benchmark where the traffic on your campaign is compared to traffic on AudienceReport campaigns similar to yours. A score between 8 and 10 is a good Quality score…

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What is a hidden referrer or a generic referrer?

Referrer information is extremely useful in determining the source of traffic for your campaign. However, some vendors are using techniques to hide the source of campaign impressions by removing refe…

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What is the difference between no referrer and other referrers (in the tracking point violations table)?

If an impression has a hidden referrer we categorize it as having no referrer. In the tracking point violations table, we show the top 10 worst performing referrers. Additional referrers violating th…

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When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?

A tracking point is considered to violate a Quality metric when more than half of the events on the tracking point is violating. For instance, if more than half of the events on a tracking point is c…

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Why can’t I drill down on some countries to see in which regions my impressions are loaded?

We provide regional information for Europe, North America, and Vietnam. Countries on other continents will not have regional impression counts.

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Why is my overall score not that bad when almost all my impressions are of low quality?

If all of your impressions are either served outside of your campaign country, have hidden/generic referrers, or are not in-view, then all impressions will be of low quality. However, you may have th…

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Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?

The impressions counts are updated asynchronously from the rest of the report, so you may experience small differences in the counts.

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Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?

Yes, it will affect the overall score. If you don’t have in-view tracking, it will look like every single impression was loaded outside the viewable area. You can disable the Viewability metric to ge…

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