What are the available CTV and addressable TV device types?

Corina Alonso Updated by Corina Alonso

We are currently measuring the following CTV and addressable TV devices:

  • Amazon Fire TV
  • Android TV
  • Apple TV
  • Chromecast
  • Console (PlayStation, Nintendo and Xbox)
  • HbbTV
  • Roku
  • Samsung Smart Hub
  • YouView
  • Web TV - TV being streamed from bigger national TV stations 

How did we do?

How is CTV and addressable TV measured?

What is CTV and addressable TV?

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