CTV and Addressable TV

Activate the CTV module

If you are interested in measuring CTV please reach out to your local sales or Customer Success Manager contact. . In order to manually activate the CTV module on a custom item - also called trackpoi…

Corina Alonso
Updated 5 months ago by Corina Alonso

How is CTV and addressable TV measured?

The measurement of CTV Addressable TV is based on our proprietary AudienceGraph. The AudienceGraph ties devices in households to their shared IP address. This enables us to connect an impression on a…

Corina Alonso
Updated 5 months ago by Corina Alonso

What are the available CTV and addressable TV device types?

We are currently measuring the following CTV and addressable TV devices: Amazon Fire TV. Android TV. Apple TV. Chromecast. Console (PlayStation, Nintendo and Xbox). HbbTV. Roku. Samsung Smart Hub. Yo…

Corina Alonso
Updated 5 months ago by Corina Alonso

What is CTV and addressable TV?

CTV and Addressable TV is a hybrid between traditional TV ads and digital technology. CTV and Addressable TV uses programmatic technology and advanced audience segmentation to deliver specific TV ads…

Corina Alonso
Updated 5 months ago by Corina Alonso

What is the CTV addressable TV measurement availability?

CTV and Addressable TV measurement are available in the following countries: the UK, Germany, Denmark, Sweden, Norway and Finland. If you would like to purchase the CTV and Addressable TV add-on, ple…

Corina Alonso
Updated 5 months ago by Corina Alonso

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