Addressable TV

How is addressable TV measured?

The measurement of Addressable TV is based on our proprietary AudienceGraph. The AudienceGraph ties devices in households to their shared IP address. This enables us to connect an impression on an IP…

Corina Alonso
Updated 7 months ago by Corina Alonso

What are the available addressable TV device types?

We are currently measuring the following addressable TV devices: Amazon Fire TV. Android TV. Apple TV. Chromecast. Console (PlayStation, Nintendo and Xbox). HbbTV. Roku. Samsung Smart Hub. YouView. W…

Corina Alonso
Updated 7 months ago by Corina Alonso

What is addressable TV?

Addressable TV is a hybrid between traditional TV ads and digital technology. Addressable TV uses programmatic technology and advanced audience segmentation to deliver specific TV ads at a household…

Corina Alonso
Updated 7 months ago by Corina Alonso

What is the addressable TV measurement availability?

Addressable TV measurement is available in the following countries: UK, Germany, Denmark, Sweden, Norway and Finland. If you would like to purchase the Addressable TV add-on, please reach out to your…

Corina Alonso
Updated 7 months ago by Corina Alonso

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