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AudienceData
Adserver
Best Practices
Do's and dont's when using AudienceData
How to document the accuracy?
Why introduce segments with different affinities?
Using targeting with the right conditioning
DSP
How to access data AudienceData segments in Adform
How to find AudienceData in MediaMath DMP
How to find segments in BidTheatre
How to find segments in Display & Video 360
Data Introduction
Available Segments
Existing integrations
Methodology and precision
The distinction between campaign impression profile and impressions in target group
What is deterministic data?
What is probabilistic data?
Publisher
Accessing targeted data with DFP Audience sync
AdForm publisher integration instructions
How to find data usage information in Google 360 for Publishers former DFP
How to report on AudienceProject segment usage in DFP
Inventory available for realtime targeting in DFP
Lotame integration
Sending targeting key values to AdManager
Troubleshooting
AudienceHub
How to create your first audience
How to create your first seed
Case 1: Selecting a customer file
Case 2: Selecting an Amazon S3 file
Case 3: Selecting survey data from UserReport
Creating a seed
Insights reports
What is AudienceHub?
The new generation of AudienceReport
API Documentation
API Best Practices
How do I use the AudienceReport Next API?
Understanding the API documentation
What is an API?
Where do I find the API key?
Account Management
Account Types
Agencies: managing user access for connected accounts
How to add new clients
How to connect an Agency account to a Premium client account and vice versa
How to disconnect accounts
How to manage user accounts
User roles
What is the 2-step verification and how does it work?
Integrations
Adform
Amazon Ads
CTV and Addressable TV
Campaign Manager
DV360
Facebook/Meta
Semi-Automated integrations
TechEdge Integration
YouTube
Measurement Methodology
Pixel Implementation
Getting Started with Pixels
How do URL-Parameters work?
How to add parameters to AudienceReport pixel
How to check if your pixel is firing?
How to create a pixel?
SSL - Compliance
The GDPR parameters
What is a CACHE-Buster and why do we need it?
What is a tracking pixel?
What is the purpose of a t-code?
Setting up Pixels
Pricing
Reports
Creating and Sharing reports
How to add and export tracking pixels to your reporting items
How to add custom report items
How to duplicate a report
How to export your report
How to share your report with your client
How to understand your report
How to understand your report - Dashboard
How to understand your report - Delivery
How to understand your report - Funnel
How to understand your report - Profile
How to understand your report - Reach
How to use an exported pixel
Getting Started with Reports
The original AudienceReport
Addressable TV
Activating Addressable TV measurement
Available Addressable TV device types
How Addressable TV is measured
How to get the Addressable TV measurement tool in AudienceReport
Impact on sample size and frequency
Sharing Addressable TV measurement numbers with TechEdge
What is Addressable TV?
Adserver Implementation
Ad Tech
Adserver - Adform
Adserver - VideoPlaza
Atlas
Double Click DCM Adserver
Emediate
Extented Sizmek Asia-guide
How to implement creative wrapper in Ad Manager
Programmatic Publisher Ad Server - Adform PPAS
Setting-up video measurement in Google Ad Manager
Sizmek Ad Suite Tracking
Sizmek/MediaMind guide
Tracking using JavaScript
Implementing AudienceReport tracking pixels in Webspectators
Brand Lift Studies
Cache-buster
Is my cache-buster working?
What is a cache-buster?
Which cache buster shall I use for my ad server?
Why do we need a cache-buster?
Creating Projects
Adding tracking points / pixels to your project
Applying filters to your data
Change your target group or report period
Creating your first project
Duplicating campaigns
How to merge projects
How your data will change when applying filters
Custom Segments
Activating your Customer Segments 3.0
Available Custom Segments
Custom Segments 3.0
Custom Segments and Sample Size
Reach, Coverage and Segments Availability
What are Custom Segments?
Event Tracking
Adding tracking points / pixels with event tracking to your project
Event tracking in various adservers
Implementing click trackers
In-app tracking
In-view tracking of inlined content
Understanding Event Tracking
What is Event Tracking?
Integrated Report
Connect your Facebook Business Manager account to AudienceReport
Connect your Google Ads account to AudienceReport
Connect your Google Display & Video 360 account to AudienceReport
How are data integrated?
How to create an Integrated Report
To-do list before creating an Integrated Report
Understanding your Integrated Report
What is an Integrated Report?
Integrations
Adform integration set-up
Automatic tracking of DFP campaigns
Google Campaign Manager Integration
Integrate AudienceReport and Techedge AxM (AdvantEdge Cross Media)
Intercept
Pixel implementation
Quality
How Transparency is measured
How Viewability is measured
How the Overall Quality Score is calculated
Viewability tracking using AudienceReport measurement script
What is Quality?
What is a good Quality score?
What is a hidden referrer or a generic referrer?
What is the difference between no referrer and other referrers (in the tracking point violations table)?
When is a tracking point considered to be violating Geo Compliance/Transparency/Viewability?
Why can’t I drill down on some countries to see in which regions my impressions are loaded?
Why is my overall score not that bad when almost all my impressions are of low quality?
Why is there a discrepancy between the impression count in the Quality tab and the rest of the report while my campaign is running?
Will my viewability score of 0.0 affect the overall Quality score if I didn’t implement in-view tracking?
Reports
Customized PDF reports
Deeper Insights with Campaign Audience Measurement
Exporting your report
How to search for your project
Introducing the common affinity profile
Managing your projects with labels
Sample sizes
Tired of clicks and imps?
Understanding your project
Technical Questions
Account Administration
Ad blocking
Can I change the phone number I chose for the two-step verification process?
Checking SSL-Compliance
General Troubleshooting
Getting started with AudienceReport API
How do URL-parameters work?
How often will I be asked to log in through the two-step verification process?
How to track traffic by device type
If you accidentally delete pixels from your project
The procedure to enable the two-step verification
What if I lose my phone and cannot access my account?
Tracking Pixels
Upgrade to the new generation of AudienceReport
AudienceReport Upgrade FAQ
Comparing the original and the new generation of AudienceReport
How to import data from the original AudienceReport
UserReport
Installing UserReport and setting up your media sections
Defining your website in the media section
General Account Information
Installing UserReport on your website or app
Adding own user ID to UserReport
Configure Google Tag Manager to resolve media dynamically
Configuring media/section through snippet
Install UserReport script with Google Tag Manager
Installing UserReport SDK to Android Application
Installing UserReport SDK to iOS application
Installing UserReport script on your website
Kits
General Information
Reach and Coverage of Custom Segments
Target Audience verified by Kits
The technology behind Kits
What are Kits?
Getting started
Troubleshooting
Working with Kits
The feedback widget
Activate the Feedback widget
Adding context information to ideas and bugs
Customize Feedback widget buttons and links
Customize color, text and position of the Feedback widget
Disabling the Feedback widget on specific devices
Get direct link to the Feedback widget or manually display it
How to activate your Feedback widget
How to change the status of an idea or add a comment
How to disable the "report a bug" feature
Is the Feedback Forum available in my language?
Pre-populating username and email
What is the Feedback widget?
The feedback report
The survey widget
Activate Email Collect
Activate Net Promoter Score ®
Activate the Survey widget and create your questions
Chained questions and how they work
Controlling invitation frequency when using UserReport script and Google Tag Manager
How many questions can be added?
How many surveys answers do I need?
How to add questions to your survey
How to customise you survey widget
How to deactivate and delete your survey questions
How to show or hide results from users
Is UserReport 100% free?
Is the UserReport survey widget available in my language?
Managing invitation rules through Ad-server
Preview your survey
Respecting the user
User invitation to UserReport survey and the quarantine system
Who pays for the prizes in the survey?
Will UserReport slow down my website? Is it affected by popup blockers?
The Google Analytics Integration
The survey reports
Accessing Newsletter signups using API
Activate the Survey widget and create your questions
How to add questions to your survey
The standard questions. The survey widget includes built-in standard questions focused on users’ profile, user satisfaction, NPS and email collection. You can deactivate most standard questions if th…
How to customise you survey widget
You can easily add your own logo and colours to the survey widget. Just follow the steps below: Go to the “Media” section, find your media and click on the settings wheel.. Go to the “Appearance” sec…
Who pays for the prizes in the survey?
As a fun and incentivizing part of the survey, UserReport facilitates a gift card prize draw amongst the people who participated in the questionnaire. Please notice that UserReport pays for the prize…
Chained questions and how they work
You can chain one question to another if you want a certain logic in who is asked which questions in your survey. Let's make an example. You want to know if the visitors of your website own a car. An…
Controlling invitation frequency when using UserReport script and Google Tag Manager
If you want to build your own custom logic when you invite users to take part in the survey, in Google Tag Manager, you can configure UserReport company-centric script to invite users on a certain se…
How many questions can be added?
You can add as many questions to the survey as you like! Please notice that in the survey, the questions are randomized, this means that no matter how many questions you add, each participant will be…
How many surveys answers do I need?
There are no firm answers available to that question. But we can offer a few ground rules. Be sure to analyze your need for interviews bottom up. That is, you need to build up your sample from the lo…
How to deactivate and delete your survey questions
Most of the default questions of the survey can be deactivated (not deleted), if you don't feel that they serve a purpose in the survey widget on your website. From the “Survey” section, find your qu…
How to show or hide results from users
When a user answers a question in your survey a new question automatically drops down from above. The question just answered slides down and is shown below the new question. After answering a questio…
Is UserReport 100% free?
Yes, UserReport is currently 100% free for anyone to use. However, we do offer a premium product called “Kits”, more targeted towards publishers, that comes with a cost. But all UserReport features (…
Is the UserReport survey widget available in my language?
Yes - most likely it is. UserReport currently supports more than 60 different languages, and more are added all the time, you can see the full list of supported languages here.
Managing invitation rules through Ad-server
You may want more flexibility during making decision if user needs to be invited to UserReport survey. There are few scenarios when it is applicable: You run another overlay tool and you want to avoi…
Preview your survey
You can preview your survey widget from either the survey editor or directly on your website. You can preview from the survey editor at any time - but only directly on your website if you have instal…
Respecting the user
Treat the users as you want to be treated yourself – that's the philosophy of UserReport. For this reason, we have rules and settings created with the purpose of respecting the user. Will users see t…
User invitation to UserReport survey and the quarantine system
How many users should be invited to the survey?. This depends solely on the number of people you want to survey: t here are two really good control ways to manager user invitation. Manually adjust in…
Will UserReport slow down my website? Is it affected by popup blockers?
Will UserReport slow down my website?. No, it will not! The small company-centric “SAK” script that enables UserReport to work will not slow down the load time of your website. The UserReport script…
