Addressable TV measurement availability

Addressable TV measurement is available in the same countries that our AudienceGraph is operating in. At the moment, this includes UK, Germany, Denmark, Sweden, Norway and Finland. The AudienceGraph is not yet available in Vietnam for two reasons:

  1. More research into the behavioural patterns of the Vietnamese population is required, as they differ significantly from the ones of the Western Europeans.
  2. Relative to the online population of Vietnam, our Vietnamese panel is smaller than the panel in the other countries.

How did we do?

Activating Addressable TV measurement

Available Addressable TV device types